Marketing, Advertising, Public Relations, & Social Media for Small Business

About

We cook up marketing recipes for companies who want to create detailed, integrated marketing strategies and social media plans that humanize their brands, position them as experts and create raving customers through retail and e-commerce modalities.

Industries We Serve:

  • Pet Industry
  • Language Learning
  • Translation
  • Culture Awareness
  • Global Business Fields
  • Non-profits
  • Automotive
  • Health Care
  • Holisitc Health
  • Retail

The world is shrinking and borders are falling. Social Media has been instrumental in that process. Being able to do marketing in these industries has been fascinating during this huge shift in human communication. We are avid users of Social Media & Web 2.0 technologies. We see many advantages for all businesses who want to take their companies to the next level with technologies like:

  • Skype
  • Blogs
  • Videos
  • Podcasts
  • Social Networking
  • & many others

We love to help integrate these types of content, messaging, and marketing to create a VERY powerful message and conversation with their clients, customers, employees & partners which engage & enchant people like never before.

Meet The Marketing Team:

Beverly Cornell-McGlynn

Beverly is a happy and passionate person, who believes that we are citizens of a very diverse world. She is always looking for ways to connect with people & build relationships.

She is extremely excited about the marketing industry. Beverly is an accidental entrepreneur. Beverly Cornell Consulting was founded in 2011 when she married her army husband and wanted to take her career on the road. She has worked in the communication, advertising, and marketing fields for more than 20 years.  She loves the fields of communication, the science of buying, and helping businesses grow. She makes it a point to do work that she loves with business owners who are open to change and committed to achieving their goals.

Educational Background:

  • Associates Degree in Business Administration from Oakland Community College
  • Bachelor’s Degree in Communications from Oakland University
  • Masters Degree in Communications from Wayne State University

Beverly is also Master Certified through the Sandler Sales Training Approach.

Advertising, Marketing & Sales Experience:

Beverly grew up in Michigan but currently lives in North Carolina. She has lived in both Spain and Brazil and has traveled extensively all around the world.  Her work background is quite varied. She began her career working for Chrysler’s advertising agency. She soon began working on-site in the marketing department at the Chrysler World Headquarters during the Daimler transition. She has worked in retail, sold for small businesses and she has taught courses on language and culture.  She has worked with a small young and hip start-up software company that grew from $1 million in sales to $10 million in sales over three years. She has also enjoyed working in the military and education sectors and with both business to consumer and business to business segments.

Teaching & Speaking:

Beverly enjoys giving marketing talks, seminars, and workshops. She has hosted several marketing events throughout Metro-Detroit. She has served on several boards and organizations, including the Marketing and Sales Executives of Detroit and the International Visitors Council of Detroit,  She was the marketing chairperson for Automation Alley and she is currently certified by the U.S Army to teach classes on communication and team building for soldiers, spouses, and commanders with The Army Family Team Building program at Fort Bragg. In addition, she has been published on Mashable.com a leading digital media website founded in 2005 and with BusinessWeek.com Business Exchange section.

Free Time:

Beverly and her husband have two boys. They are certified foster parents and have adopted one boy through their experience. They are active in their church and local army community. Beverly enjoys; reading, cooking (from scratch with fresh and Non-GMO foods are her favorite), traveling (the beach calls to her), and alternative health options (meditation, essential oils and reiki.) She tries her best to live a balanced life with the people she loves.

Jennifer Beljak

Screen Shot 2016-04-22 at 2.15.22 PM

Jenni is our key Marketing Architect. A lover of details and structure, she is the executioner that takes the plan and turns it into action. Not always an easy task!

With a background in Communications and Journalism, she has over 15 years experience in automotive events and marketing. In addition, her video/media background is impressive. Organization is a passion and she thrives on diving right in to tackle client’s needs with the right message at the right time.

She serves on:

  • The Friends of the Royal Oak Library board and
  • Is an active PTA member at her sons’ school, chairing local community and enrichment event programs.

Jenni spends her free time enjoying this crazy ride by exploring nature, history, and life with her husband, two boys and sharing good stories, music, food, and experiences with friends that are family.

Steve Foran

Steve Foran graduated from Central Michigan University with a degree in Broadcast and Cinematic Arts, focusing on video and audio production. After working as a videographer/editor with a media company for three years, he stepped out do work on his own. 

Types of Video Work We Can Do:

  • Creative Video Production (pre to post)
  • Highlight videos, Short form documentary/vignettes, Filmmaking

Types of Video Equipment We Use:

  • Canon 7D MKII, Manfrotto Tripods, and Monopods
  • 30mm 50mm 85mm lens kit
  • Dracast LED Lighting
  • Glidecam
  • 3DR Iris with GoPro 3+Black
  • Tarot 2D Gimble

Steve has traveled all over the country to shoot video and has worked with major companies like PLEX Systems, KUKA Robotics, and JP Morgan Chase. He is also an avid Detroit sports nut.

Eric Malcolm

Screen Shot 2016-04-22 at 10.43.57 AMEric is our main Web Developer for most of our online projects. He helps to get our clients set up properly with each unique website. As a web designer, front-end developer, WordPress developer, user experience consultant and search engine optimization enthusiast, he is talented in many aspects of the web.
Web Services We Offer:
  • Front-End Development
  • User Interface Design
  • User Experience / Usability Research
  • Search Engine Optimization
  • Content Strategy
  • WordPress Theme Design & Development
  • Woocomerce Theme Development
  • Accessibility
  • Landing Page Design
  • Web Media Strategy
  • Website Management
  • And More
Eric is also the leader for the Metro Detroit WordPress Meetup group which he helps organize events and workshops for, he has been on the leadership team for the past three years. The group has over 400 members and holds an event every month focusing on using WordPress or developing for WordPress.

Sarah Hovis

lwp HeadshotSarah is our word architect and head grammar geek!  She is obsessed with words, Sarah uses her over 15 years of experience as an advertising and marketing copywriter/editor to craft communications for brick-and-mortar, e-commerce, online, and nonprofit clients. Her work has also appeared in HOUR Detroit and Metro Parent magazine.

Sarah calls suburban Detroit home and can usually be seen taking in a game, at the theater, or at the airport taking off for her next adventure.

Mike Ingberg

Screen Shot 2016-05-04 at 11.46.34 AMMike offers more than 20 years in the public relations industry.

We help boost clients’ brand awareness and business growth through: 

  • Traditional and social media outreach
  • Copywriting and marketing communications
  • Strategic communications planning
  • Crisis communications
  • Content development
  • Special events
  • Executive media training

Through these activities, he positions clients in various print, broadcast and online media outlets throughout the United States. Several have been with major broadcast networks and publications. This includes publicity on “Fox & Friends,” “Good Morning America,” “Today,” and in The New York Times, TIME and USA Today.

Meghan Wilkinson

Meghan is our Writer & Social Media Maven. She loves to craft words about a variety of topics. She eagerly took up freelance writing and blogging after graduating from college, and her passion for the written word only grew from there. Meghan now uses her love of writing to help small businesses share their stories to ultimately help their clients solve real-world problems. Meghan is very knowledgeable when it comes to working with a variety of social media platforms. She knows the ins and outs of the many internet sites/tools and knows how to get the best out of any user’s experience. As a millennial, Meghan truly understands the power and importance of online marketing and social media!

We are hiring:

We are always looking for excellent people! If you are a recent marketing or communication college grad or an independent contractor who understands how to work virtually in the marketing fields of design, public relations, coding, or social media, please email us your resume/portfolio to info@beverlycornell.com. Someone will be in touch with you soon.