Author Archives: Jenni Beljak
Podcast Episodes
Symphony of Entrepreneurship and Live Entertainment with Frank McGlynn
Welcome to another episode of Spark & Ignite Your Marketing, the podcast where we explore [...]
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Social Media Marketing
The Ultimate Guide to Conducting a Social Media Audit: Unlock Your Brand’s Potential
In today’s digital age, social media is the linchpin of effective branding and marketing strategies, [...]
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Marketing Strategy
From the Court to the Market: What Caitlin Clark’s Basketball Play Can Teach Small Businesses
In competitive basketball, players like Caitlin Clark, known for their exceptional skills and strategies on [...]
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Business Basics Marketing Strategy
The True Value of Partnership: Inside the Costs of Collaborating with a Marketing Agency
Today, we’re taking you behind the scenes to discuss a topic close to our hearts [...]
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Marketing Content Marketing Technology Podcast Episodes
Tech Pioneers & Global Teams: Redefining Entrepreneurship and Productivity with Ryan Angott
In this episode of “Spark & Ignite Your Marketing,” we delve into the fascinating world [...]
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Five Essential Digital Marketing Tools For Small Businesses
With so much of everything we do for work – and life – now done [...]
Aug
The Importance Of Referrals & Reviews For Small Business
The Importance Of Referrals & Reviews For Small Business. Do you choose when looking for [...]
Feb
Marketing Analytics For Small Businesses – Measure Your Success
Do the work. It’s one of the tried and true ways to accomplish your goals. [...]
Jan
Value Your Team This Holiday
The holidays are a hectic time, both personally and professionally. Whether you are a small [...]
Dec
Marketing For The Year’s Busiest Retail Weekend
Black Friday is THE retail benchmark for the holiday season. But with a whole weekend [...]
Nov
6 Tips For Printing Signs To Capture Attention & Customers
With so much of what we do for marketing residing in the digital world, it’s [...]
Sep
Fine-tune Your Marketing Vision In 2022
Where do you see your business as we look to close out 2021 and head [...]
Jan
Cause Marketing For Small Businesses: Creating A Genuine Relationship With Your Customers
Cause Marketing. The term may not be quite as familiar as social media marketing or [...]
Jul
Five Top Content Marketing Methods
From email to “influencer,” there are many ways to leverage and target marketing efforts to [...]
Jul
Beyond The Headshot – Make Your Small Business Team Web Page Pop
When you think of marketing your brand, what do you think of first? Logos, mission [...]
Jun
Sharpen Your Small Business Marketing To Get Results
The past year has brought so many unforeseen and sometimes insurmountable challenges to all of [...]
Mar
Ready, Set, Write: The Value of Blogging
You’re looking to get the word out about your small business. You have your website [...]
Sep
How To Get Back To Business Post COVID-19
As more and more small businesses around the country are getting the green light to open [...]
May
Crisis Communications – How To Support Your Customers In Changing Times
Handling the unexpected and tackling challenges are necessary skills for the resume of a business [...]
Mar
LEAP Into The Marketing Mix
We marketers love a hook, a holiday marketing theme we can build a plan around and [...]
Jan
No Click Needed! Voice Shopping Made Easy
The holiday retail frenzy of 2019 is behind us! As the dust settles, e-commerce sales [...]
Jan
Social Media Marketing Ain’t Got a Thing If It Ain’t Got Some Graphics Bling
Okay, bear with us and the bad grammar, but we had to! Social media marketing [...]
Oct
Benefits of Blogging in 2019
Did you know blogging has been around…TWENTY FIVE YEARS! A whole quarter of a century! [...]
Jul
20 Social Media Post Idea Starters
Social Media post writing can be hard. And coming up with fresh ideas can be [...]
Jun
Internet Lingo History, or Cracking An Easter Egg
With so many new apps, platforms and technological advances in recent years, our language has [...]
May
Internet Lingo History or Emoji This!
Once upon a time, a cookie was just a delicious cookie. But with the increased [...]
Feb
Bring On The Marketing Spark in 2019
Why save cleaning until the spring? What better time to get your marketing house in [...]
Jan
November Retail Holiday Marketing Blitz
Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Phew! The November retail holiday marketing [...]
Nov
October is National Women’s Small Business Month
October is National Women’s Small Business Month. Thirty years ago this month, the Women’s Business [...]
Oct
Supporting Your Community Through Social Media
There have been intense discussions recently related to the responsibility and benefit of social media [...]
Oct
Importance of Captioning Social Media Videos
We know, we know… you don’t always just watch Youtube videos or scroll through Facebook [...]
Jun
The Value of Customer Loyalty Programs
Starbucks Rewards. REI Co-Op. Movie theater reward programs. We’re all familiar with customer loyalty programs [...]
Jun
Want Email Subscribers? Connect the Digital Marketing Dots!
By the year 2019, it is estimated there will be 2.9 billion email users worldwide. [...]
May
Getting Personal With SMS Marketing!
Mass communications are just that – communication that speaks to the masses. With so many [...]
Apr
Fixing What Ails Your Email Marketing
Sometimes we all get stuck in a rut. You’ve found your tried and true method [...]
Mar
Say What? The Value of Customer Interviews For Small Business Marketing
Customer interviews and vidos can revolutionize your business. So you think you’ve got your video [...]
Mar
Be a Lean, Mean Marketing Machine in 2018
There’s a lot of media noise out there and the more players that get in [...]
Jan
The Gift of Time
Busy, busy, busy. Life is busy. And as we head into just about the busiest [...]
Nov
We’re Making Our List, Checking It Twice…
Although we’re still buried knee-deep in fall specials and pumpkin spice everything, it’s time to turn [...]
Nov
Mobile Friendly Email Marketing
Smartphones in hand, Americans go out every morning and night to stay connected, in the [...]
Oct
It’s All “About Us”
In one paragraph, tell me why you want this job. “What job,?” you may ask. [...]
Aug
Email Newsletters Benefit from Videos
Are you interested in kicking your email newsletter up a notch? With the capability of [...]
Aug
First Email Impressions Count in Marketing
How’s your email marketing game? Once you woo your customer and get their email address, [...]
Jul
Emojis on the Horizon for Fall 2017 👍
What are emojois? e·mo·ji ēˈmōjē/ noun plural noun: emojis a small digital image or icon [...]
Jun
Tips For Building An Email List For Marketing Your Business
Even with all of the social media options available at our marketing fingertips, it’s important [...]
May
It’s National Marketing Day!
National Marketing Day is a fun day to celebrate! However, we celebrate marketing every day [...]
Apr
Achieving Peak Newsletter Status: Strength in the Details
You’ve got an authentic, relevant message, you’ve put out a call to action to motivate [...]
Mar
Achieving Peak Newsletter Status – Content is King
With so much of our marketing attention paid to social media channels, it’s important to [...]
Feb
Winter Marketing Ideas for Businesses
Winter is here and with it comes a great time to reflect on fresh starts and [...]
Jan
Merry Marketing & Happy New Customers!
The holidays are such a frantic, festive time of year! Every business, from the cupcake [...]
Dec
Using Social Video Marketing to Tell Your Story
Every small business has a story. Your inspiration, your passion, your product. The value to [...]
Nov
How To Maximize Your LinkedIn Profile
First impressions are powerful. Before meeting a prospective client or business contact, you put in [...]
Oct
A Meme By Any Other Name
Memes. They fly fast and furious now, immediately after any awkward onstage pose or missed [...]
Sep
Marketing Tools For During and After Events To Maximize Your Exposure!
You’ve crafted your message – you know who you are, what you can offer and [...]
Aug
Two Key Areas For Businesses To Understand Customers
Every business needs to know and understand your specific audience(s). Who are they? Will your [...]
Jun
When To Do Event Marketing
When you are considering how best to market your product or service to consumers, there [...]
Jun
Why Should My Business Focus on Events?
Many businesses question if event marketing is something they need. We believe the ability to [...]
May
Putting Social Video in Motion
You’re ready to take the plunge and are all set to get your social video [...]