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Improve Your Social Media Images: Four Photography Tips

Whether you’re a beginner on social media or you’re a pro and have been using it for years, you probably use your cell phone for your images. It’s convenient and most of them take rather decent images now. However, most of the time if you’re doing any…

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Staying On Top Of Things When You’re Staying At Home (For Work!)

Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity two and a half years ago: to work from home. As naive as I once was, I thought working from home would be easy-peasy lemon-squeezy right off the bat. No commute, no…

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Create Positive Content For The Businesses You Support

Assisting the businesses where we shop with through creating positive content creation is should be as automatic as good manners.   However, too many people are anxious to post scathing reviews of their experience. They forget that both sides of the coin are necessary to provide a fair…

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Social Media Marketing Ain’t Got a Thing If It Ain’t Got Some Graphics Bling

social media marketing

Okay, bear with us and the bad grammar, but we had to! Social media marketing for business is about content but also flash – graphics, videos, images. As the old saying goes, a picture is worth a thousand words and that even holds true more today in…

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Meet Michele! Our latest addition to the fabulous BC Marketing Team!

Michele is our new Marketing Maven & Graphics Guru She is our newest team member and has a background in merchandising and design. Along with being an entrepreneur herself, Michele comes to us with retail and business management experience. As well as, a range of skills in…

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If You Can Think It, You Can Pin It: Our Best Pinterest Marketing Tips

Market on Pinterest!

What comes to mind when you hear Pinterest? DIY crafters with tutorials? Stay at home parents pinning organization and decor ideas? Have you ever stopped to think that, as a business, Pinterest could benefit your marketing strategy? The Numbers Pinterest was the fastest standalone site in history…

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Optimizing Your Facebook Page For Your Business

When we create our Facebook pages for our businesses, we want to broadcast ourselves in the best way possible. It’s vital to your business page’s success to have your page optimized. Let’s talk about a few tips to help you customize your page in the best way…

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Meet W. Dean La Douceur – Marketing Master

We are very excited to add Dean to our staff! He will be helping with a few new clients as well as marketing for Beverly Cornell Consulting. Dean’s Bio in his own words.  I am the kind of person who always takes your work very seriously, but…

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Tailwind Social Media Tool Is Like Miracle Grow For Pinterest

Tailwind social media tool

Have you ever heard of Tailwind? If you have, you probably know all about what I’m about to tell you. If you haven’t, well, prepare to hear about another fantastic platform to help boost your Pinterest marketing reach. What Is Tailwind? I’ll make this easy. “Tailwind is…

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We are hiring: Marketing Assistant/Intern/Graphic Designer

We are seeking a fun, creative, responsible, self-driven, highly organized, detail-oriented marketing assistant/intern and graphic designer to work 10-20 hours a week. This is a paid, long-term, and virtual, work from home position with tons of flexibilty for the right person. Marketing Assistant/Intern Duties:  Social Media Marketing Must…

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Benefits of Blogging in 2019

Benefits of Blogging

Did you know blogging has been around…TWENTY FIVE YEARS!  A whole quarter of a century! And there are still many benefits to blogging today! History of the Blog That’s how long the concept of a blog, if not the name, has been a part of our digital…

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Instagram Highlights And What They Can Do For Your Business

Instagram Highlights Example

It seems social media is always upgrading itself, and Instagram is no exception to this. There’s a fun new feature out called Instagram Highlights. While it’s not exactly a brand new feature, it’s still new to many who aren’t utilizing it yet. Many of you may want…

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20 Social Media Post Idea Starters

Social media Ideas

Social Media post writing can be hard. And coming up with fresh ideas can be harder. To play the marketing game, most small businesses know that being active in social media is a given. So you stake your business claim across all the platforms – Facebook, Instagram,…

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Internet Lingo History, or Cracking An Easter Egg

With so many new apps, platforms and technological advances in recent years, our language has expanded greatly with the addition of so many tech-related words to our daily vocabulary. Since we were a little hungry today, we thought what better time than to crack the mystery of…

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Summer Specific Marketing Strategies

While spring has sprung, summer is just around the corner. Summer is a good time to look at how your business and how it fits into the warm season. Travel The nature of the summer season often dictates changes in business traffic and a strategic summer strategy may…

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Writing, Graphic Design & Social Media Design Assistant Wanted – Do you love cooking?

We are seeking a fun, creative, responsible, self-driven, highly organized, detail-oriented marketing assistant/intern and graphic designer to work 10-20 hours a week. This is a paid, long-term, and virtual, work from home position with tons of flexibility for the right person. Writing, Graphic Design & Social Media Design…

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Spring Cleaning Your Social Media

Ah, spring. The season is finally upon us! We’ve all heard of spring cleaning your home, but have you thought about spring cleaning your social media presence for your business? You should! Its a time of growth and renewal. Let’s dive in. Facebook Make sure your business’s…

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Internet Lingo History or Emoji This!

Once upon a time, a cookie was just a delicious cookie. But with the increased popularity and usage of the internet in the 1990s, came the addition of some great new words and new meanings to existing words in our shared vocabulary. We thought it would be…

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Bring On The Marketing Spark in 2019

Why save cleaning until the spring? What better time to get your marketing house in order than the start of a new year! So hunker down and get ready to tidy things up, spark some joy and hopefully light a fire under your 2019 marketing efforts. Determining What…

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2019 is here! How to get the most of your marketing goals this year.

2019 Goals

Ah yes, 2019 is here. Resolutions have been made and broken. While we’ve been extremely busy these last few months, things will begin to die down in the coming weeks. While seasonal sales and specials will be disappearing for the next few months (hello, Valentine’s Day and…

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Why Does A Business Need Reviews

When I work with clients, one of the number one things I want to help them do is get reviews. Often, this is an overlooked marketing item. And many times, clients don’t like asking for reviews. However, reviews are super important. Especially, on sites like Google and…

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Social Media Marketing: It’s Harder Than You Think

When you see a job description for a social media marketer, do you scoff at the fact someone could get paid to play around on social media for a job? I’m here to tell you it’s not what you think it is. By definition, social media marketing…

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November Retail Holiday Marketing Blitz

Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Phew! The November retail holiday marketing blitz is here! But what to focus on? Where do you put your time, energy and budget? Can you hit all these targets without overwhelming or confusing your customers? Definitely. By putting…

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October is National Women’s Small Business Month

small business, beverly cornell consulting logo

October is National Women’s Small Business Month. Thirty years ago this month, the Women’s Business Ownership Act of 1998 was signed into law.  This legislation provided for women small business owners to access capital on their own, no longer requiring a male relative as a co-signer. Small…

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Four Key Reasons to Shop Local

“Shop Local” is a slogan prevalent nationwide, in the form of advertisements, bumper stickers, and word of mouth. While commonly spoken about, it can be difficult to pin down why any consumer would be willing to spend a little bit more at a “mom-and-pop” shop when a…

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Supporting Your Community Through Social Media

There have been intense discussions recently related to the responsibility and benefit of social media and its role in the greater media world. With all of its pros and cons, there is an element of connection and personalization that social media allows when we are experiencing a…

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Five Key Points to Look at During Your Social Media Audits

Social media audits are a necessary part of every business. While sometimes tedious, they provide an opportunity to review your content, your clientele, and your business to ensure that all of your content remains relevant and applicable, especially in an ever-evolving market. Not everyone has the time…

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Google Drive For Business

Google Drive is great for your small business.

While trying to find a way to manage your business, you’ll run across a few platforms. One of these will be Google Drive. If you’ve got a Gmail Account, you’ve got Google Drive. Let’s get into a few reasons you’ll want to consider using Google Drive to…

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Why You Should Be Using Pinterest For Marketing

Pinterest: we’ve all heard of it. You may browse the site in your free time to find ideas for decorating, food dishes, or anything else. If you would’ve said a few years back that this site and app would grow to become the third largest social media…

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How Much To Post On Social Media

When you’re writing up a plan for your social media accounts, you’ll need to have a schedule or an idea of what to follow. We’re going to go over a few guidelines to follow when creating your social media calendar for your business, specifically focusing on Facebook.…

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How To Use Instagram as a Sales Tool

Selling on Instagram can be tricky. While a fantastic platform for retailers because of the fact that it is centered around pictures, using it to sell has plenty of drawbacks that, for the uninformed, can make the app seem like it isn’t worth the effort. Instagram Does…

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Meet Christina, Writer and Social Media Marketer

Christina is a recent college graduate from Tucson, Arizona with several years of experience in marketing, sales, social media, and customer relations across various sectors. Her work has emphasized social media marketing as well as individualistic, hands-on approaches to the differing needs of her clientele. She has…

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Social Media Scheduling Tools: Which Should You Choose?

When it comes to social media marketing, you have two options: manually put your posts in each and every day, or schedule your posts a week or more in advance. Which one seems much less stressful? Scheduling your posts out, of course. But how can you do…

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Four Online Photo Editing Websites To Check Out

You may be wondering, “Why do I need a photo editing website if I’ve got a graphic designer?”Well, I’m about to tell you. There are certain situations in which you may need a quick image created or you just need to add a logo to an existing…

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Importance of Captioning Social Media Videos

social media video viewing

We know, we know… you don’t always just watch Youtube videos or scroll through Facebook from the comfort of your own home. Overhearing your partner scrolling through their feed and stopping to watch the latest news bulletin or NSFW video just requires a simple “hey, put it…

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The Value of Customer Loyalty Programs

Starbucks Rewards. REI Co-Op. Movie theater reward programs. We’re all familiar with customer loyalty programs that reward us for staying true to a brand. Offering repeat customers exclusive discounts and perks such as product previews and invite-only status to events, these incentivized groups look to make casual…

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Facebook Messenger Bot: The New Marketing Tool

Ask any marketer about staying on top of the newest trends and tools, and they’ll tell you it’s essential to surviving in this business. Enter the Messenger Bot. Bots refer to an automated system of replies to your common questions. If you’ve heard of Artificial Intelligence, this is…

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Want Email Subscribers? Connect the Digital Marketing Dots!

By the year 2019, it is estimated there will be 2.9 billion email users worldwide. With email marketing a continuously strong method of customer communication, investing the right amount of resources, content, and even rewards in your newsletters and messaging is important. From your social media channels…

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Customer Retention: Three Ways To Best Utilize Facebook Retargeting

Customer Retention

Customer retention: Facebook Retargeting Facebook Ads can be the perfect marketing and advertising tool for a number of reasons. I think we as marketers have a done a poor job explaining the ALL of its purposes. I could very well just be speaking for myself but I…

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Facebook Ads: Five Obvious Reasons Why You Should Use For Your Business!

Facebook Ads

Facebook Advertising: Why? Let’s chat about why your business should be utilizing Facebook Ads to reach your target market. 5 Reasons to use Facebook Ads First, according to data gathered by Statista, Facebook has 2.2 billion monthly users! Just sit and let that marinate for a second. Every…

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Twitter Marketing 101: Hosting Twitter Chats

In our last Twitter marketing post, I spoke about tips and tricks to step up your Twitter game. I had mentioned we were going to go over Twitter Chats and how you, a small business, should use them to get your brand into the Twitterverse. Below you’ll read about…

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Getting Personal With SMS Marketing!

beverly cornell consulting

Mass communications are just that – communication that speaks to the masses. With so many options for reaching your customer, consider getting personal and adding text messaging, or SMS Marketing (standard messaging service), to your collection of marketing tools. Up Close And Personal In our current environment…

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Fixing What Ails Your Email Marketing

Sometimes we all get stuck in a rut. You’ve found your tried and true method and plod forward. sticking with the status quo week after week. When is the last time you looked at your email campaigns? You’ve got your list, your standard header, layout, and monthly…

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Twitter Marketing 101: Tips And Tricks

Twitter tips and tricks for businesses

In my last post, I talked about setting up your Twitter account and learning the basics of this specific social media platform. Now, we’re going to move onto some tips and tricks to help you make the most of your time on Twitter. Twitter Tips And Tricks…

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Meet Dominque Harris – Ads Manager

We want to give a warm welcome Dominque Harris! Dom is our new Online Ads Manager that assists with Facebook/Instagram Ads, Google AdWords, and Analytics. He’s a married and the father of five rescued fur-children (dogs). With a background in sales, Dom fell into the world of digital…

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Online Ads Developer & Manager

  Online Ads Developer & Manager Job Requirements We Are Seeking: Part-time, self-driven, independent contractor to work from home with a dynamic team of marketers and clients on social media ads and online ads and analytics. Requirements:  Great writing/editing skill set Attention to detail Driven by timelines, goals,…

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Word Press Blog Post SEO Tips

Search Engine Optimization is very important to each and every business website. It really is the key to being found on search engines. Understanding your keywords and phrases; makes optimizing your site easier.  Here are a few SEO Tips and to get started. How To Choose Keywords…

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Say What? The Value of Customer Interviews For Small Business Marketing

Customer interviews and vidos can revolutionize your business. So you think you’ve got your video marketing game down for your small business. You have a few Facebook pre-recorded and Live videos under your belt, you’ve gotten past the initial hiccups and deer-in-the-headlights dead air time, and you…

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Twitter Marketing 101: The Basics

Twitter marketing may be more important than ever since Facebook seems it may have taken a not-so-great turn for marketers. What is Twitter? Twitter is a social networking service and online news outlet in which users can post and interact with messages, known as tweets. It is…

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How To Ask Customers For Google + Business Reviews?

Google reviews are more important than ever but, how do you ask your customers for Google+ Business Reviews? Online Face Of Your Business Google is often the first point of contact between a customer and a business. We plug keywords and questions into Google to help us…

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Facebook Changes: Again. Don’t Panic!

It’s hard to believe that Facebook wasn’t around 15 years ago and how much it has become such an integral part of our lives now. The one thing we know is anything good, will change. And Facebook is no exception. Facebook is always changing its algorithm, mobile…

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The Importance of Profile and Cover Photos

An example of a profile and cover photo.

Almost every social media platform has cover photos, and all of them have profile photos. Why does this possibly matter, you may be asking? Not only does this matter, it can also help your business get more engagement when changing and updating these photos. We’ll talk about…

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Be a Lean, Mean Marketing Machine in 2018

marketing strategy

There’s a lot of media noise out there and the more players that get in the marketing game, the louder the din you need to break through to get noticed as a unique and genuine presence in the market. With changes on the horizon from platforms like…

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Posting On Social Media For The Holidays

Celebrate the holiday season.

With all the promotions and sales going on during this holiday season, it’s easy to get caught up in the excitement of the holidays. When it comes to posting during this time of year, you may be asking yourself how much to post or what you should…

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How To Repurpose Social Media Content

Have you ever posted one of those amazing Facebook updates that had that indescribable quality that results in a surge of likes, comments, clicks, and shares, actually goes viral and then immediately wondered how to replicate that level success with more of your content? Trying to come…

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Why Working From Home Is Something To Be Thankful For

Working from home: you either love it or you hate the idea of it. For me, it’s been a blessing to my family. With my job, I’m more thankful than ever to be able to work from home and still be with my son every single day.…

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The Gift of Time

Busy,  busy, busy. Life is busy. And as we head into just about the busiest season of the year, the fact that we start the holiday season with a time to slow down and take a moment to enjoy the company of people we love over a meal…

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We’re Making Our List, Checking It Twice…

Although we’re still buried knee-deep in fall specials and pumpkin spice everything, it’s time to turn our thoughts to the ever-so-busy holiday season. No matter what your business, the holidays bring with them a whole host of opportunities to reach new audiences, communicate with current customers and get…

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9 Ways Increase Engagement On Facebook Posts

Facebook engagement is important!

Engagement is important on Facebook, and we’re not just talking about a few likes on a post. Likes and comments are what keeps your post relevant. To Facebook, the more engagement you’ve got on your post, the more important it is. This is magic to the Facebook algorithm.…

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Mobile Friendly Email Marketing

Smartphones in hand, Americans go out every morning and night to stay connected, in the know and current. With roughly 77% of US adults owning smartphones and 54% of email now being opened on mobile devices, communicating to your audience needs to be both user and mobile-friendly.…

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Core Elements Of Marketing 101 For Small Businesses

Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, product, promotion, and place have been used over the past century by marketers as an organizing framework for the core elements of a solid marketing plan.  The Four Ps were created in…

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Instagram Marketing 101: Instagram Stories

We’ve arrived at our last Instagram marketing post! If you’ve stuck around through the series, thank you. If you’re just tuning in, take a look at our other Instagram marketing blogs. In this post, I’ll be covering Instagram Stories. We’ll look at the basics, how to use this…

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Marketing on Twitter: Is It Worth The Tweets?

Twitter logo

When it comes to marketing on Twitter, there’s some debate. Is Twitter just for people with a little too much time on their hands, or is it a valuable marketing tool similar to Instagram and Facebook? Twitter has had its fair share of bad press throughout the…

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It’s All “About Us”

In one paragraph, tell me why you want this job. “What job,?” you may ask. Well, the job of your business being the one-stop shop for all things “you” related – the main widget provider, the creator of the most delicious something or other, the most fabulous…

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The Art of The Hashtag

If you spend any time online, you’ve seen them (virtually everywhere). Sometimes, you think you understand their purpose, other times… not so much. They are called hashtags and, over the past decade, they’ve become so deeply entrenched in our online culture and language that we now even…

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Writing A Branding And Style Guide: The Basics

What Is A Style Guide? A style guide is a set of standards and rules that define your company’s branding. It tells you how that business presents itself to the world. Branding and style guides provide consistency when making posts or branding images. It ensures that every…

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Email Newsletters Benefit from Videos

Are you interested in kicking your email newsletter up a notch? With the capability of small businesses to basically reach consumers anywhere at any time, standing out from the crowd is paramount to your communications getting noticed and gaining traction.  Adding video to your next email communication may…

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Instagram Marketing 101: The Do’s and Don’t’s

Instagram app on an iPhone

If you’re reading this, thanks for staying tuned for the next part in my Instagram marketing series! In this segment, I’ll be addressing the do’s and don’t’s of Instagram marketing. These aren’t rules you MUST follow, but think of them more as guidelines. Try to follow as…

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First Email Impressions Count in Marketing

How’s your email marketing game? Once you woo your customer and get their email address, do you wait to get in touch or reach out the next day? No need to play the waiting game – when it comes email marketing communications, it’s the sooner, the better.…

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Instagram Marketing 101: Instagram Live

Have you heard of Instagram Live? If you’re not using this for your small business yet, you’re really missing out. Read on to find out what this relatively new feature is, and how it can benefit your business. What Is Instagram Live? If you’ve used Facebook Live,…

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Instagram Marketing 101: Getting Started

Instagram has become a common household name. There is no age limit and there is no posting limit. Instagram has over 700 million users, and of those 700 million, over 400 million are daily active users! Doesn’t that sound like an ideal place to promote your business?…

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Emojis on the Horizon for Fall 2017 👍

What are emojois? e·mo·ji ēˈmōjē/ noun plural noun: emojis a small digital image or icon used to express an idea, emotion, etc., in electronic communication. “emoji liven up your text messages with tiny smiley faces” How are Emojis used? Emojis or Emoticons have been used for a…

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4 Ways A Freelancer Can Keep Busy During the Summer Months

As summer progresses, sometimes the workload of a freelancer can begin slowing down. Client’s needs change (i.e., fewer projects) and more people are on vacation. Whatever the reason, a freelancer may find they’re in need of extra projects to pay those pesky bills that keep coming. My…

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What Are Social Media Reviews & How To Get More

What’s the first thing you do when deciding to try a new local restaurant or service? For nearly 90 percent of consumers, the answer is the same: look up their online reviews! When prospective patients look your practice up on Google, Facebook or Yelp, the first impression…

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The Language of Emojis and What It Means for Writers

Although it feels just like yesterday, in reality, I graduated college 21 years ago. I can still remember the trepidation I felt as went to take my grammar test. Passing ensured I would be allowed to take the first of many classes needed to obtain my journalism…

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Tips For Building An Email List For Marketing Your Business

Even with all of the social media options available at our marketing fingertips, it’s important to remember that email isn’t going anywhere. But before you can get that email drafted, proofed and ready to send, you have to have a solid base of subscribers in your fold.…

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Video Marketing Trends And Why It Matters To Small Businesses

Companies are finding that video content is the most effective way to share news, entertainment, advertisements — even recipes. Using just your smartphone, you too can create videos that will build your business’s online presence more than any other type of content. Social Media Marketing Is Going…

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Must Haves When Marketing To Millennials

Millennials may not be perfect, but they are the future. No business, large or small, can afford to ignore the purchasing power they hold. Marketing to millennials isn’t impossible. It just takes quite a bit more attention to detail and humanization. No more generic advertising methods. We…

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It’s National Marketing Celebration Day!

Beverly Cornell Marketing

Well, not exactly… although we do celebrate marketing every day around here! But really, who doesn’t love a reason to celebrate? Inject a bit of the unexpected into your business calendar by playing into the wealth of all the off-the-wall and crazily specific holidays out there. Whether…

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How We Manage Social Media Daily For Our Small Business Clients

Social media management can be very time-consuming. In addition, the social media landscape is changing almost daily. New algorithms, new features, and even new tools are being launched at a screaming rate. It’s hard to just keep up, let alone keep ahead of the curve. But you…

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Facebook Marketing: The Essential Small Business Tool

Facebook Marketing for Small Businesses

What’s the one social network that goes above and beyond any other? Facebook. This one social media platform has the power to make or break a business. The reach is impeccable. There are 1.23 billion daily active users, and of that, there are 1.15 billion mobile daily active users.…

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Content Marketing Matters For Small Businesses

Advertising can be very expensive and many of our small business clients, just don’t have that kind of budget set aside for marketing. We help our clients reap a strong return on investment with planning and executing a sustained content marketing program. What is Content Marketing? Content…

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Social Media Marketing Tips For Small Businesses

Many businesses have a full-time person on staff to handle social media but in many ways, we have found it really can take three or more people to make social media work. One for writing, content curation, and scheduling. One for daily sharing, engagement, and replies. And…

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What’s The Difference Between Marketing, Advertising and Public Relations?

Many times clients ask for a specific need like marketing, advertising, public relations or business communications. However, many don’t really understand the difference between each. I thought it would be fun to break each down to help differentiate each area. Although, many cross over. That is part…

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What Is Digital Marketing For Small Businesses?

What is Digital Marketing? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. They include but are not limited to the following six digital marketing tactics and tools that small businesses…

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5 Tips for Video Marketing & Your Small Business

When it comes to running a small business, one of the most difficult aspects is generating a solid client base. It may come as a shock, but it is near impossible to run a business of any scale without people knowing what you do…or that you exist…

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8 Marketing Mistakes That Can Hurt Your Small Business

Your marketing efforts can greatly effect your business. It’s fairly obvious that not doing any marketing can hurt your small business but don’t fall into the trap of thinking that just any old marketing will do, some things can do more harm than good. Be aware of…

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Excellent Writing Skills, And Why They Play A Big Role In Marketing

When it comes to marketing, there are many essentials one must learn; writing being one of them. Of course, we all know how to write. It’s a skill we learn in our early days. We learn new skills along the way and we perfect the skill. And…

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Best Practices For Online Marketing for Small Businesses

What is Online Marketing? Online marketing is a set of digital platforms, internet tools, and methodologies used for promoting products and services through the web. Online marketing includes a wider range of marketing options than were present with traditional business marketing. Simply because there are more communication channels and marketing mechanisms available on the internet.…

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Achieving Peak Newsletter Status: Strength in the Details

You’ve got an authentic, relevant message, you’ve put out a call to action to motivate your customer, and you’ve pulled it all together in a timely and informational newsletter. Good job! But you’re not off the hook yet.  The devil is the details, as they say. Once…

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Meet Meghan, Writer & Social Media Maven

Meghan is our Writer & Social Media Maven. She loves to craft words about a variety of topics. She eagerly took up freelance writing and blogging after graduating from college, and her passion for the written word only grew from there. Meghan now uses her love of…

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Freelancers, Small Businesses and Payment: Just Show Me the Money!

Dear reader, we don’t know each other well, so I’ll need you to trust me when I say I am a nice person. I give second and third chances, and sometimes even fourth chances. And while being nice is usually a good thing, as a freelancer, it…

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Five Public Relation Mistakes Small Businesses Make

Is there anything worse than seeing one of your competitors featured or quoted in the newspaper or on the local news? Why didn’t they speak to me? I have just as much to say as they do! But when it comes down to it, sometimes it is…

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Questions To Consider When Developing Your Website

Creating a website can be a daunting task. There are several moving parts and elements to consider. Here are just a few areas you will want to make sure you think about before launching. How do I choose my domain website name? Choose a website name that…

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On the Move: Freelance Friendly Cities

I am a lifelong Michigander and I love my state. Overall, it’s a fantastic place to live. We don’t have earthquakes or hurricanes. There’s the occasional tornado, but nothing like they see out in the central U.S. We also have the longest freshwater coastline in the U.S.…

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Using Facebook Scheduling To Your Advantage

As you launch your business into the social media stratosphere, you may be feeling a little overwhelmed, wondering how to stay relevant in 2017, without spending all of your time posting content. The answer is fairly simple, and it’s at the core of every successful business: scheduling. Facebook Publishing…

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Winter Marketing Ideas for Businesses

Winter is here and with it comes a great time to reflect on fresh starts and new ideas to ramp up your marketing efforts. Website Refresh Haven’t given your website any love lately? Not getting the traffic you used to get when you first launched that bright and…

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5 Ways to Build Better Writing Habits in 2017

It is a new year! And whether you set goals or make resolutions, for writers 2017 is literally a blank page waiting for your witty words. Unfortunately, the forward momentum tends to fizzle out by February. So how can writers stay motivated to write on a consistent…

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Why Should Businesses Use Branded Images?

First impressions matter – we’ve all heard that before but, when it comes to marketing, truer words were never written. Your brand is your reputation, and every aspect of your business should align to support that. A good way to appeal to the masses is through visual…

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