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How To Use Instagram as a Sales Tool

Selling on Instagram can be tricky. While a fantastic platform for retailers because of the fact that it is centered around pictures, using it to sell has plenty of drawbacks that, for the uninformed, can make the app seem like it isn’t worth the effort. Instagram Does…

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Facebook Ads: Five Obvious Reasons Why You Should Use For Your Business!

Facebook Ads

Facebook Advertising: Why? Let’s chat about why your business should be utilizing Facebook Ads to reach your target market. 5 Reasons to use Facebook Ads First, according to data gathered by Statista, Facebook has 2.2 billion monthly users! Just sit and let that marinate for a second. Every…

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Must Haves When Marketing To Millennials

Millennials may not be perfect, but they are the future. No business, large or small, can afford to ignore the purchasing power they hold. Marketing to millennials isn’t impossible. It just takes quite a bit more attention to detail and humanization. No more generic advertising methods. We…

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Facebook Marketing: The Essential Small Business Tool

Facebook Marketing for Small Businesses

What’s the one social network that goes above and beyond any other? Facebook. This one social media platform has the power to make or break a business. The reach is impeccable. There are 1.23 billion daily active users, and of that, there are 1.15 billion mobile daily active users.…

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What’s The Difference Between Marketing, Advertising and Public Relations?

Many times clients ask for a specific need like marketing, advertising, public relations or business communications. However, many don’t really understand the difference between each. I thought it would be fun to break each down to help differentiate each area. Although, many cross over. That is part…

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What is Marketing?

There are many different definitions of marketing but I really like this one. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. — The Process of Know, Like, Trust Marketing…

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Should I Cancel My Yellow Page Ads?

One of the most difficult marketing decisions a small retail business must make is whether to continue with printed Yellow Page ads in their marketing plan and budget. My answer is usually a resounding No! I could list about 50 reasons for cancelling this tactic, but I’ll just give…

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