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November Retail Holiday Marketing Blitz

Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Phew! The November retail holiday marketing blitz is here! But what to focus on? Where do you put your time, energy and budget? Can you hit all these targets without overwhelming or confusing your customers? Definitely. By putting…

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October is National Women’s Small Business Month

small business, beverly cornell consulting logo

October is National Women’s Small Business Month. Thirty years ago this month, the Women’s Business Ownership Act of 1998 was signed into law.  This legislation provided for women small business owners to access capital on their own, no longer requiring a male relative as a co-signer. Small…

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Four Key Reasons to Shop Local

“Shop Local” is a slogan prevalent nationwide, in the form of advertisements, bumper stickers, and word of mouth. While commonly spoken about, it can be difficult to pin down why any consumer would be willing to spend a little bit more at a “mom-and-pop” shop when a…

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Supporting Your Community Through Social Media

There have been intense discussions recently related to the responsibility and benefit of social media and its role in the greater media world. With all of its pros and cons, there is an element of connection and personalization that social media allows when we are experiencing a…

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The Gift of Time

Busy,  busy, busy. Life is busy. And as we head into just about the busiest season of the year, the fact that we start the holiday season with a time to slow down and take a moment to enjoy the company of people we love over a meal…

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Gratitude This Thanksgiving From the BC Family To Yours!

We love what we having going on here at Beverly Cornell and are grateful that we get to do what we love while supporting clients who, through their products and services and sense of community activism, we are proud to represent. In that spirit and the spirit…

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