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Marketing Content

Spring Cleaning Your Social Media

Ah, spring. The season is finally upon us! We’ve all heard of spring cleaning your home, but have you thought about spring cleaning your social media presence for your business? You should! Its a time of growth and renewal. Let’s dive in. Facebook Make sure your business’s…

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Internet Lingo History or Emoji This!

Once upon a time, a cookie was just a delicious cookie. But with the increased popularity and usage of the internet in the 1990s, came the addition of some great new words and new meanings to existing words in our shared vocabulary. We thought it would be…

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Bring On The Marketing Spark in 2019

Why save cleaning until the spring? What better time to get your marketing house in order than the start of a new year! So hunker down and get ready to tidy things up, spark some joy and hopefully light a fire under your 2019 marketing efforts. Determining What…

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Why Does A Business Need Reviews

When I work with clients, one of the number one things I want to help them do is get reviews. Often, this is an overlooked marketing item. And many times, clients don’t like asking for reviews. However, reviews are super important. Especially, on sites like Google and…

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Social Media Marketing: It’s Harder Than You Think

When you see a job description for a social media marketer, do you scoff at the fact someone could get paid to play around on social media for a job? I’m here to tell you it’s not what you think it is. By definition, social media marketing…

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Five Key Points to Look at During Your Social Media Audits

Social media audits are a necessary part of every business. While sometimes tedious, they provide an opportunity to review your content, your clientele, and your business to ensure that all of your content remains relevant and applicable, especially in an ever-evolving market. Not everyone has the time…

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Importance of Captioning Social Media Videos

social media video viewing

We know, we know… you don’t always just watch Youtube videos or scroll through Facebook from the comfort of your own home. Overhearing your partner scrolling through their feed and stopping to watch the latest news bulletin or NSFW video just requires a simple “hey, put it…

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The Value of Customer Loyalty Programs

Starbucks Rewards. REI Co-Op. Movie theater reward programs. We’re all familiar with customer loyalty programs that reward us for staying true to a brand. Offering repeat customers exclusive discounts and perks such as product previews and invite-only status to events, these incentivized groups look to make casual…

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Facebook Messenger Bot: The New Marketing Tool

Ask any marketer about staying on top of the newest trends and tools, and they’ll tell you it’s essential to surviving in this business. Enter the Messenger Bot. Bots refer to an automated system of replies to your common questions. If you’ve heard of Artificial Intelligence, this is…

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Want Email Subscribers? Connect the Digital Marketing Dots!

By the year 2019, it is estimated there will be 2.9 billion email users worldwide. With email marketing a continuously strong method of customer communication, investing the right amount of resources, content, and even rewards in your newsletters and messaging is important. From your social media channels…

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Getting Personal With SMS Marketing!

beverly cornell consulting

Mass communications are just that – communication that speaks to the masses. With so many options for reaching your customer, consider getting personal and adding text messaging, or SMS Marketing (standard messaging service), to your collection of marketing tools. Up Close And Personal In our current environment…

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Online Ads Developer & Manager

  Online Ads Developer & Manager Job Requirements We Are Seeking: Part-time, self-driven, independent contractor to work from home with a dynamic team of marketers and clients on social media ads and online ads and analytics. Requirements:  Great writing/editing skill set Attention to detail Driven by timelines, goals,…

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Word Press Blog Post SEO Tips

Search Engine Optimization is very important to each and every business website. It really is the key to being found on search engines. Understanding your keywords and phrases; makes optimizing your site easier.  Here are a few SEO Tips and to get started. How To Choose Keywords…

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Say What? The Value of Customer Interviews For Small Business Marketing

Customer interviews and vidos can revolutionize your business. So you think you’ve got your video marketing game down for your small business. You have a few Facebook pre-recorded and Live videos under your belt, you’ve gotten past the initial hiccups and deer-in-the-headlights dead air time, and you…

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Twitter Marketing 101: The Basics

Twitter marketing may be more important than ever since Facebook seems it may have taken a not-so-great turn for marketers. What is Twitter? Twitter is a social networking service and online news outlet in which users can post and interact with messages, known as tweets. It is…

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How To Repurpose Social Media Content

Have you ever posted one of those amazing Facebook updates that had that indescribable quality that results in a surge of likes, comments, clicks, and shares, actually goes viral and then immediately wondered how to replicate that level success with more of your content? Trying to come…

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Why Working From Home Is Something To Be Thankful For

Working from home: you either love it or you hate the idea of it. For me, it’s been a blessing to my family. With my job, I’m more thankful than ever to be able to work from home and still be with my son every single day.…

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Core Elements Of Marketing 101 For Small Businesses

Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, product, promotion, and place have been used over the past century by marketers as an organizing framework for the core elements of a solid marketing plan.  The Four Ps were created in…

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Marketing on Twitter: Is It Worth The Tweets?

Twitter logo

When it comes to marketing on Twitter, there’s some debate. Is Twitter just for people with a little too much time on their hands, or is it a valuable marketing tool similar to Instagram and Facebook? Twitter has had its fair share of bad press throughout the…

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First Email Impressions Count in Marketing

How’s your email marketing game? Once you woo your customer and get their email address, do you wait to get in touch or reach out the next day? No need to play the waiting game – when it comes email marketing communications, it’s the sooner, the better.…

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Emojis on the Horizon for Fall 2017 👍

What are emojois? e·mo·ji ēˈmōjē/ noun plural noun: emojis a small digital image or icon used to express an idea, emotion, etc., in electronic communication. “emoji liven up your text messages with tiny smiley faces” How are Emojis used? Emojis or Emoticons have been used for a…

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It’s National Marketing Celebration Day!

Beverly Cornell Marketing

Well, not exactly… although we do celebrate marketing every day around here! But really, who doesn’t love a reason to celebrate? Inject a bit of the unexpected into your business calendar by playing into the wealth of all the off-the-wall and crazily specific holidays out there. Whether…

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Content Marketing Matters For Small Businesses

Advertising can be very expensive and many of our small business clients, just don’t have that kind of budget set aside for marketing. We help our clients reap a strong return on investment with planning and executing a sustained content marketing program. What is Content Marketing? Content…

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What Is Digital Marketing For Small Businesses?

What is Digital Marketing? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. They include but are not limited to the following six digital marketing tactics and tools that small businesses…

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8 Marketing Mistakes That Can Hurt Your Small Business

Your marketing efforts can greatly effect your business. It’s fairly obvious that not doing any marketing can hurt your small business but don’t fall into the trap of thinking that just any old marketing will do, some things can do more harm than good. Be aware of…

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Excellent Writing Skills, And Why They Play A Big Role In Marketing

When it comes to marketing, there are many essentials one must learn; writing being one of them. Of course, we all know how to write. It’s a skill we learn in our early days. We learn new skills along the way and we perfect the skill. And…

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Best Practices For Online Marketing for Small Businesses

What is Online Marketing? Online marketing is a set of digital platforms, internet tools, and methodologies used for promoting products and services through the web. Online marketing includes a wider range of marketing options than were present with traditional business marketing. Simply because there are more communication channels and marketing mechanisms available on the internet.…

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Meet Meghan, Writer & Social Media Maven

Meghan is our Writer & Social Media Maven. She loves to craft words about a variety of topics. She eagerly took up freelance writing and blogging after graduating from college, and her passion for the written word only grew from there. Meghan now uses her love of…

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5 Ways to Build Better Writing Habits in 2017

It is a new year! And whether you set goals or make resolutions, for writers 2017 is literally a blank page waiting for your witty words. Unfortunately, the forward momentum tends to fizzle out by February. So how can writers stay motivated to write on a consistent…

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How To Humanize Your Brand In 5 Steps

People want to do business with people. Not Brands! The first step I take with a client is to look at their brand from a human perspective. Help them craft their unique story! Parts of the story: What is the brands mission? What are the core values?…

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Legally Protecting Your Self-Published Work

Before Still Alice was a movie that nabbed its star Julianne Moore a slew of awards, including an Oscar® for Best Performance by an Actress in a Leading Role, it was a book. In fact, it was a self-published book written by Lisa Genova and published through…

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How Businesses Thrive On Social Media

Marketing messages are everywhere. On the television, radio, newspapers, our devices like cell phones, tablets and more! There are companies who are focusing on social media and killing it than ever before. These aren’t just the big companies like Oreo, Coca Cola etc., they are mom and…

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When to Say ‘No’ to Pro Bono Projects

It usually starts out with a simple question: “What do you do for a living?” Sounds innocent enough, but as a writer it is a question I am hesitant to answer because I normally get one of two responses: Response #1: “Can you make a living doing…

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How To Use Storytelling To Help Marketing

People want to do business with other people, not just a name and not just a stock photo of a smiling face. People crave connections and emotional attachments. Your business and/or brand shouldn’t just be a logo…ever. And your feed shouldn’t be filled with pitches and sales.…

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Graphic Design 101

We’ve all encountered really good design work. You know what I’m talking about: the kind that stops you in your tracks, causing you to linger for a moment, ruminating on the feeling it promotes. You may not even initially dwell on the product or service, but there’s…

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The Three Books Every Writer Must Have

It is that time of year again: back-to-school. And even though school days are a distant memory for most of us, as professional writers—whether newbies or seasoned—having the right resources at our fingertips makes all the difference for advancing our careers. What’s Your Style? If you majored…

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5 Tips For Writing Your First Blog Post

Why is it so hard to write your first blog post? So many of our clients find they have writer’s block when writing their first blog post. They are overwhelmed with all the information they have stored in their brains. Where do you begin? Choose A Topic:…

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Meet Sarah, Head Grammar Geek

Sarah is our word architect and head grammar geek!  She is obsessed with words, Sarah uses her over 15 years of experience as an advertising and marketing copywriter/editor to craft communications for brick-and-mortar, e-commerce, online, and nonprofit clients. Her work has also appeared in HOUR Detroit and Metro Parent magazine. Sarah calls suburban Detroit…

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