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Facebook Marketing: The Essential Small Business Tool

What’s the one social network that goes above and beyond any other? Facebook. This one social media platform has the power to make or break a business. The reach is impeccable. There are 1.23 billion daily active users, and of that, there are 1.15 billion mobile daily active users. Talk about reaching a large market. That’s about 1/7 of the world’s population! We can even make the assumption that anyone who reads this is an active user of Facebook. That’s how great of a reach Facebook has. So, why should you use Facebook to market your business?

The First & Last Thing You Do

One of the first things people do to start off their day is check their Facebook feed. Whether it’s for a few minutes, a few hours, they’re on it. This is a big reason you should be using Facebook to market your business. No matter how much scrolling one does, you’re bound to catch someone’s eye. Even if it’s for a split second, it’s better than nothing at all. Seeing your post or picture so early in the morning or late at night may leave a subliminal message in their brain to check out your business. It might cross their mind in 3 hours, 2 days, or a month. What matters is that you got yourself out there. It’s what Facebook marketing can do for you. Morning, noon, and night.

It’s Low-Cost & User-Friendly Marketing

You know how much money you’ve spent on all those fancy schmancy marketing tools. So, when you’re offered a free tool, why would you turn it down? Facebook is 100% free if you don’t purchase the “Boost Your Post” offers. Instead of confusing settings that don’t let you get where you want to be, Facebook does the complete opposite. With a small investment of time or hiring of a social media manager, this is a low-cost tactic compared to other marketing tools. A social media manager, via our team, is the suggested route if you have your hands full already. A user-friendly and low-cost website that allows you to market your business to over one billion people? Yes, please!

Communication Has Changed

Years and years ago, when Facebook ceased to exist, marketing was a one-way street. You could get your business out there, but how would you know that you were being heard? Here’s where Facebook marketing pops in. With this site, marketing has become a two-way street. You or your social media manager can put yourself out there with interactive posts and your consumers can respond to you. This is a big step forward for marketing. Instead of guessing if your methods are working, you’ll definitely be aware if they are depending on the interaction your page gets. What better way to get confirmation that your hard work is paying off?

Statistics Don’t Lie

There’s a tool on Facebook that breaks down just what kind of reach you’re getting. When you click on post details, there’s a side window that pops up alongside your post. This gives you the number of people you reached and the reactions you got. You might be thinking this is just another statistic, oh well. Don’t overlook this part! This is how you can change and improve your methods of marketing! Did you post a picture and add a question alongside it, and noticed it got well over three times as many interactions as a different post that had no picture? Well, take note of that. Rule number one: posts with pictures get plenty more interactions. These statistics are going to help you in the long run. You’ll learn what posts work better for your page, and what posts don’t do much for you.

And If You Don’t Want To Put Up With Facebook…

That’s what we’re here for! If you don’t have enough time to mess around with Facebook marketing, let us help you. Facebook is an important tool you need to use for marketing nowadays, so don’t skip out on it “just because.” You’ll reach your target market much quicker using Facebook than any other method. Simply put, Facebook marketing is essential to success. And we’re here to help you become successful.

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