Marketing, Advertising, Public Relations, & Social Media for Small Business

Website & Email

Every business needs to be online! Online marketing should be visually appealing, share a story – what the business does, create expert status, humanize brand, be relevant with fresh content, work on all electronic devices and provide the least amount of resistance to sales.

Did you know that 61% of global Internet users research products online? (Interconnected World: Shopping and Personal Finance, 2012).

Websites

If you want to create a professional website, especially one that is Search Engine Optimization (SEO) friendly, WordPress is a great choice. Often client’s ask us: Why should I use WordPress? Isn’t my old site good enough? Why do I need to switch to WordPress? If you’re asking these questions, then you are at the right place. We can provide a website audit to see if a WordPress site (or upgrade) is right for you.

People often make the mistake of classifying WordPress as just a blogging platform. Although that used to be true in the past, WordPress has evolved through out the years into a versatile content management system (CMS). A type of very organized file directory. While you can still use WordPress to create a simple blog, now it also allows you to create fully functional websites and mobile applications. The best part about WordPress is that it’s easy to use and flexible enough for just about anything. That’s the main reason why WordPress has grown so much in popularity. WordPress currently powers over 24% of the internet. I’ve been working with WordPress for 8+ years building upon my client’s websites and blog articles as well as building several websites for clients from scratch using WordPress!

best websites for your business

WordPress’ Best Features:

  • Easy to set up
  • Easy to use and learn
  • Easy to add all types of content including videos, photos, and music
  • Easy to customize with themes and plugins
  • Search Engine (SEO) Friendly
  • Easy to update and manage
  • Safe and Secure

Due to it’s robust features, many of the top brands use WordPress to power their websites including but not limited to: Time Magazine, Google, Facebook, Sony, Disney, LinkedIn, The New York Times, CNN, eBay, and more.

The one thing I learned about WordPress, is that there are endless possibilities from both a website design and SEO perspective. There are tons of pre designed SEO-optimized WordPress themes to choose from which can be completely customized to your unique website design and SEO needs.

Email Marketing

Most small business owners want three things from an email marketing service: quality email templates, the ability to send newsletters, and the option to set up automatic email responding/drip campaigns. Many businesses, especially in e-commerce, use email for more than just marketing. If your business relies on email marketing (examples: daily deals, an editorial newsletter, or email courses that directly drive sales), then you may need someone to focus on email. In those cases, email is a level one priority—and it’s worth your resources.

In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer).

Hand holding tablet and sending email icons concept on background

Email Marketing can:

  • Connect your service, product or store – sell more stuff
  • Flexible designs for brands of anysize
  • Powerful automation for online sellers
  • Advanced analytics to grow your business
  • Comprehensive mobile options
  • Integrations with apps commonly used (including WordPress sites)

We provide email strategy, write and design campaigns, manage your subscriber list, and measure the results of our campaigns. We will help you grow your list, target subscribers with relevant content, create marketing automation series, improve your campaigns with every send, and, most importantly, help increase sales.

We have tons of experience sending marketing campaigns through email service providers such as mail chimp.com. We understand email marketing best practices and spam laws.

Our Email Marketing Team Is:

  • Comfortable with writing
  • Metrics-minded
  • Familiar with design principles
  • Marketing experience
  • Experience with email service providers

We will create, manage and deliver your email campaigns. We love the creative side as well as the analytics of email.

Please call us at (248) 556-6746 or email us at info@beverlycornell.com to discuss your online marketing needs.