What comes to mind when you hear Pinterest? DIY crafters with tutorials? Stay at home parents pinning organization and decor ideas? Have you ever stopped to think that, as a business, Pinterest could benefit your marketing strategy?
The Numbers
- Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012!
- Pinterest users are doubly likely to say their time on the social media platform was well spent.
- More than 175 billion pins are on Pinterest.
- There are 291 million monthly active users.
- The audience is 79.5% women and 20.5% men.
- 50% of millennials use Pinterest every month.
- 47% of millennials on Pinterest purchase something they interact with.
- 90% of weekly users use Pinterest to help them with their purchasing decisions.
The Tips
- Share ‘Pin It For Later’ links on your posts among other social media sites
- Choose light images rather than dark images
- Step-by-step tutorials are great for Pinterest content!
- Pin consistently at least 3-5 times a day
- Use links in your pin and board descriptions, but keep them short. Bitly links are great for this.
- Share prices when applicable
- Collaborate with others on boards!
- Keywords in descriptions are a must
The Truth
Let’s be honest, when speaking of Pinterest, we don’t right away think it’s a great platform to market on. But it’s changing! Pinterest is growing right along with the marketing industry. Give it a try. Businesses have nothing to lose because it’s a free site! What’s stopping you from exploring this new marketing area?
