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Posts Tagged marketing

Improve Your Social Media Images: Four Photography Tips

Whether you’re a beginner on social media or you’re a pro and have been using it for years, you probably use your cell phone for your images. It’s convenient and most of them take rather decent images now. However, most of the time if you’re doing any…

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Social Media Marketing Ain’t Got a Thing If It Ain’t Got Some Graphics Bling

social media marketing

Okay, bear with us and the bad grammar, but we had to! Social media marketing for business is about content but also flash – graphics, videos, images. As the old saying goes, a picture is worth a thousand words and that even holds true more today in…

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If You Can Think It, You Can Pin It: Our Best Pinterest Marketing Tips

Market on Pinterest!

What comes to mind when you hear Pinterest? DIY crafters with tutorials? Stay at home parents pinning organization and decor ideas? Have you ever stopped to think that, as a business, Pinterest could benefit your marketing strategy? The Numbers Pinterest was the fastest standalone site in history…

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Tailwind Social Media Tool Is Like Miracle Grow For Pinterest

Tailwind social media tool

Have you ever heard of Tailwind? If you have, you probably know all about what I’m about to tell you. If you haven’t, well, prepare to hear about another fantastic platform to help boost your Pinterest marketing reach. What Is Tailwind? I’ll make this easy. “Tailwind is…

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Instagram Highlights And What They Can Do For Your Business

Instagram Highlights Example

It seems social media is always upgrading itself, and Instagram is no exception to this. There’s a fun new feature out called Instagram Highlights. While it’s not exactly a brand new feature, it’s still new to many who aren’t utilizing it yet. Many of you may want…

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20 Social Media Post Idea Starters

Social media Ideas

Social Media post writing can be hard. And coming up with fresh ideas can be harder. To play the marketing game, most small businesses know that being active in social media is a given. So you stake your business claim across all the platforms – Facebook, Instagram,…

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Social Media Marketing: It’s Harder Than You Think

When you see a job description for a social media marketer, do you scoff at the fact someone could get paid to play around on social media for a job? I’m here to tell you it’s not what you think it is. By definition, social media marketing…

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October is National Women’s Small Business Month

small business, beverly cornell consulting logo

October is National Women’s Small Business Month. Thirty years ago this month, the Women’s Business Ownership Act of 1998 was signed into law.  This legislation provided for women small business owners to access capital on their own, no longer requiring a male relative as a co-signer. Small…

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Google Drive For Business

Google Drive is great for your small business.

While trying to find a way to manage your business, you’ll run across a few platforms. One of these will be Google Drive. If you’ve got a Gmail Account, you’ve got Google Drive. Let’s get into a few reasons you’ll want to consider using Google Drive to…

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Why You Should Be Using Pinterest For Marketing

Pinterest: we’ve all heard of it. You may browse the site in your free time to find ideas for decorating, food dishes, or anything else. If you would’ve said a few years back that this site and app would grow to become the third largest social media…

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How Much To Post On Social Media

When you’re writing up a plan for your social media accounts, you’ll need to have a schedule or an idea of what to follow. We’re going to go over a few guidelines to follow when creating your social media calendar for your business, specifically focusing on Facebook.…

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Be a Lean, Mean Marketing Machine in 2018

marketing strategy

There’s a lot of media noise out there and the more players that get in the marketing game, the louder the din you need to break through to get noticed as a unique and genuine presence in the market. With changes on the horizon from platforms like…

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Posting On Social Media For The Holidays

Celebrate the holiday season.

With all the promotions and sales going on during this holiday season, it’s easy to get caught up in the excitement of the holidays. When it comes to posting during this time of year, you may be asking yourself how much to post or what you should…

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Instagram Marketing 101: Instagram Stories

We’ve arrived at our last Instagram marketing post! If you’ve stuck around through the series, thank you. If you’re just tuning in, take a look at our other Instagram marketing blogs. In this post, I’ll be covering Instagram Stories. We’ll look at the basics, how to use this…

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Marketing on Twitter: Is It Worth The Tweets?

Twitter logo

When it comes to marketing on Twitter, there’s some debate. Is Twitter just for people with a little too much time on their hands, or is it a valuable marketing tool similar to Instagram and Facebook? Twitter has had its fair share of bad press throughout the…

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Writing A Branding And Style Guide: The Basics

What Is A Style Guide? A style guide is a set of standards and rules that define your company’s branding. It tells you how that business presents itself to the world. Branding and style guides provide consistency when making posts or branding images. It ensures that every…

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It’s National Marketing Celebration Day!

Beverly Cornell Marketing

Well, not exactly… although we do celebrate marketing every day around here! But really, who doesn’t love a reason to celebrate? Inject a bit of the unexpected into your business calendar by playing into the wealth of all the off-the-wall and crazily specific holidays out there. Whether…

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