Wickedly Branded®

Preparing your path

✦✦ Check out our Brand Magic Lens → Discover where your perception gaps are in just 4 minutes.
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Brand Evolution Strategy for Female Founders.

Work With Us

Work With Us

Strategic support for your next chapter.

From clarity to execution, our services are built for established women entrepreneurs ready to evolve, grow, and create what’s next.

start here

01. Clarify

02. Build

03. Grow

04. Automate

Extras

Not sure where to start?

Let your brand show you what it needs next.

The free Brand Magic Score helps identify where your strongest opportunities are in about four minutes.

Brand Magic Score
Brand Evolution

Brand Evolution

A new box for what's next.

Explore the method, frameworks, and thinking behind evolving a brand without throwing away everything that already works.

Learn About Brand Evolution

Brand Evolution

Your business changed. Your brand can change with it, and work for your life.

Understand the philosophy and framework behind Wickedly Branded’s approach.

Wickedly Branded® Method
Results

Results

Real people. Real evolution.

See how established women entrepreneurs have transformed their brands, clarified their marketing, and created more room for what’s next.

Success Stories

What Clients Say

Our Work

Proof

See what happens when the brand feels like home

Explore real stories, work, and outcomes from businesses at different stages of evolution.

Read Client Stories
Resources

Resources

Tools, guidance and inspiration for what's next.

Practical resources to help you gain insight, take action, and keep evolving without having to figure everything out from scratch.

Books

Resources

Caculators

Featured Resource

Start with the Brand Magic Score.

Find where your brand reflects the business you’ve become—and where it may still be telling an older story.

Brand Magic Score
Insights

Insights

Fresh perspective for a changing business landscape.

Dive into our blog, podcast, and expert thinking to help you make clearer decisions about your brand, visibility, marketing, and what’s next.

Brand Magic Score

Read

Podcast

Topics

Podcast

Marketing, Magic & The Messy Middle.

Conversations about branding, reinvention, visibility and building what comes next.

Podcast
About

About

The story behind the magic.

Get to know Beverly, the team, our values, and what makes Wickedly Branded® different.

Beverly's Brand Evolution

About

Contact

Meet Beverly

Nearly three decades of marketing perspective.

Learn why Beverly built Wickedly Branded® for established women building what comes next.

Meet Beverly
Let's Chat

Brand Evolution Strategy for Female Founders.

Where to Start With Brand Strategy

You don’t have to know what needs to change yet.

You just need the right place to start.

Do you need a clearer view — or someone to help you decide?

See what your brand is saying with the free Brand Magic Lens, bring the whole business into Brand Spark, or talk it through with Beverly before choosing.

Wickedly Branded® · Brand Magic Lens Sample Result
78

Your Brand Magic Lens

Your expertise is visible, but your positioning isn't yet doing enough of the work.

Authority
88
Messaging
74
Visibility
81
Positioning
66
Strongest Area Authority
Biggest Opportunity Positioning

01

“What is my brand saying when I’m not there to explain it?”

6 dimensions scored in ~4 minutes

Look through the Brand Magic Lens

Compare what you know about your brand with what people can currently see across your website, LinkedIn presence, and content.

  • See what is already coming through clearly
  • Spot what people may be missing
  • Find where your inside and outside views differ
  • Find where your inside and outside views differ
  • See which part of the brand deserves attention first
Check Out Your Brand Magic Lens

Best When

You want clarity before deciding what to change.

02

“I need someone to see the whole business with me.”

Start with the Brand Spark Experience

Bring the whole business into a private 90-minute strategy session with Beverly. Together, you’ll sort through what has changed, what still fits, and what needs attention next.

  • Private 90-minute strategy session
  • Beverly’s full strategic attention
  • Written Brand Magic Blueprint
  • 30-minute follow-up call
Check Out The Brand Spark Experience

Best When

ou want someone to understand the whole picture with you.

03

“I’m still not sure which path fits.”

Let’s talk it through.

You do not have to choose the right service before talking to Beverly. Tell her what keeps sending you back to the website, offer, message, or marketing plan.

  • Free 15-minute conversation
  • Explain what is feeling stuck
  • Talk through what you have already tried
  • Leave knowing which starting point fits best
LEt's Talk

Best When

You cannot tell which path fits the problem.

01

See what people can see

Use the Brand Magic Lens for an outside view.

02

Make sense of the whole business

Use Brand Spark for deeper strategy and written direction.

03

Still unsure?

Talk with Beverly before deciding.

This isn’t always a rebrand. Sometimes it’s an evolution.

How the paths connect

The Lens is an optional starting point. Take it when you want to understand what your public brand is communicating before committing to deeper strategy work.

Go directly to Brand Spark when you already know your message, positioning, offers, or direction require more than a quick adjustment.

If you complete the Lens first, bring your results into Brand Spark. They give Beverly a more specific place to begin.

A little more context

What does the Brand Magic Lens look at?

Your personalized results look at the public signals that shape how people experience your brand, including:

  • Story
  • Perspective
  • Humanity
  • Differentiation
  • Visibnility
  • Brand Visibility

The separate Brand Magic Lens page can explain the methodology, dimensions, and results in greater depth.

Get My Free Brand Magic Lens

What comes out of Brand Spark?

Beverly listens across the connected parts of your business — your story, direction, audience, positioning, messaging, offers, customer journey, and what is keeping you stuck.

She then turns what you uncover into your personalized Brand Magic Blueprint: strategic recommendations, the decisions that deserve attention first, and what belongs Now, Next, Later, or Release.

Some founders implement the Blueprint themselves. Others use it as the foundation for Brand Ignite or ongoing support.

Check Out The Brand Spark Experience

A few things you may still be wondering..

Questions About Where to Start

Should I take the Brand Magic Lens or choose Brand Spark?

Take the Brand Magic Lens when you want to see what your public brand is communicating before deciding what to change. Choose Brand Spark when you want Beverly to examine the whole business with you and turn what you uncover into a written strategy.

No. The Lens is optional. You can begin with Brand Spark if you already know you want individual strategy and guidance.

Brand Spark begins with a private 90-minute strategy session with Beverly. You talk through the business, what has changed, the questions keeping you stuck, and the direction you want to build toward. Beverly then writes your personalized Brand Magic Blueprint and meets with you again for a 30-minute follow-up.

Begin with the Brand Magic Lens or schedule a short call. You do not need to name the problem before asking for another perspective.

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