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Brand Evolution Strategy for Female Founders.

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Work With Us

Strategic support for your next chapter.

From clarity to execution, our services are built for established women entrepreneurs ready to evolve, grow, and create what’s next.

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01. Clarify

02. Build

03. Grow

04. Automate

Extras

Not sure where to start?

Let your brand show you what it needs next.

The free Brand Magic Score helps identify where your strongest opportunities are in about four minutes.

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Brand Evolution

Brand Evolution

A new box for what's next.

Explore the method, frameworks, and thinking behind evolving a brand without throwing away everything that already works.

Learn About Brand Evolution

Brand Evolution

Your business changed. Your brand can change with it, and work for your life.

Understand the philosophy and framework behind Wickedly Branded’s approach.

Wickedly Branded® Method
Results

Results

Real people. Real evolution.

See how established women entrepreneurs have transformed their brands, clarified their marketing, and created more room for what’s next.

Success Stories

What Clients Say

Our Work

Proof

See what happens when the brand feels like home

Explore real stories, work, and outcomes from businesses at different stages of evolution.

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Resources

Resources

Tools, guidance and inspiration for what's next.

Practical resources to help you gain insight, take action, and keep evolving without having to figure everything out from scratch.

Books

Resources

Caculators

Featured Resource

Start with the Brand Magic Score.

Find where your brand reflects the business you’ve become—and where it may still be telling an older story.

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Insights

Insights

Fresh perspective for a changing business landscape.

Dive into our blog, podcast, and expert thinking to help you make clearer decisions about your brand, visibility, marketing, and what’s next.

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Podcast

Topics

Podcast

Marketing, Magic & The Messy Middle.

Conversations about branding, reinvention, visibility and building what comes next.

Podcast
About

About

The story behind the magic.

Get to know Beverly, the team, our values, and what makes Wickedly Branded® different.

Beverly's Brand Evolution

About

Contact

Meet Beverly

Nearly three decades of marketing perspective.

Learn why Beverly built Wickedly Branded® for established women building what comes next.

Meet Beverly
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Brand Evolution Strategy for Female Founders.

Marketing, Magic and the Messy Middle: Wickedly Branded®

Real conversations for women building the next version of their business.

Hear how accomplished founders navigated the pivots, decisions, marketing challenges, and messy middle moments that shaped their success, then listen as Brand Evolution Strategist Beverly Cornell turns what she hears into practical ideas you can use in your own business.

Wickedly Branded®: Marketing, Magic & the Messy Middle

Listen On Your Favorite Streaming App

Check out the audio podcast here!

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Watch On Youtube

Check out the video podcast here!

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What is Marketing, Magic & the Messy Middle?

Welcome to the Wickedly Branded® Podcast with Beverly Cornell

Marketing, Magic & the Messy Middle: Wickedly Branded® is a conversational podcast for women building businesses with purpose, impact, and heart.

Hosted by Brand Evolution Strategist Beverly Cornell, each episode feels less like an interview and more like sitting down for coffee with brilliant women who are creating meaningful change in the world.

Every conversation explores four themes:

What Happens in a Wickedly Branded Conversation?

The Spark

What inspired the guest to start their business, pursue their calling, or make a pivotal change in their life or career.

The Messy Middle

The challenges, pivots, failures, lessons, and unexpected moments that shaped their journey. The part of entrepreneurship we don’t talk about enough.

Marketing & Visibility

How they share their message, build trust, grow their audience, and navigate the realities of showing up in today’s world.

Legacy

The impact they hope to leave behind, the change they’re creating, and what matters most as they continue to evolve.

What Comes Next

Success eventually raises a bigger question: what are you building toward, and what do you want all this work to mean? That feels like your show, rather than a standard list of podcast topics.

Wave The Magic Wand to Solve Marketing Challenges

With a wave of her wand, Beverly helps guests with a branding or marketing challenge they face today. See how she problem solves and gives tips, tricks, and tool advice in real time.

Beverly creates a safe, inclusive space welcoming every voice. Diversity, inclusion, and genuine connection are at the heart of The Wickedly Branded Podcast, which meets people exactly where they are and makes it a place where all stories are celebrated.

You'll Feel at Home Here If...

You’re an established consultant, coach, creative, or service-based founder who has built something real, and you’re starting to ask different questions. Maybe:

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your business has grown, but your brand hasn't quite caught up

sparkles

you're ready to become known for more than simply doing good work

sparkles

what worked when you were freelancing doesn't fit the business you're building now

sparkles

you're navigating a pivot, new offer, bigger role, or changing definition of success

sparkles

marketing advice designed for beginners feels increasingly irrelevant

sparkles

you want stronger visibility without turning yourself into a content machine

sparkles

you want to hear how other smart women made difficult business decisions before you make your own

You don’t need another podcast telling you to post more. You need conversations that help you think better about what you’re building.

What Can Guests Can Expect?

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A relaxed, conversational experience. I love asking thoughtful questions, sharing observations, and exploring the real stories behind the business. My goal is to create a space where guests feel comfortable, seen, and celebrated while sharing lessons that will inspire our audience.

Wickedly Branded®: Marketing, Magic, & The Messy Middle Podcast

Become a guest on my podcast!

Become a Guest
Marketing, Magic and the Messy Middle Podcast Cover

Beverly Cornell is the founder of Wickedly Branded® and a Brand Evolution Strategist who helps midlife women consultants, coaches, and creatives transform from freelancer to legacy business owner.

With nearly 30 years of experience in branding and marketing, Beverly specializes in helping entrepreneurs strengthen their authority, clarify their message, increase visibility, and build businesses designed for long-term impact.

She is the host of Marketing, Magic & the Messy Middle: Wickedly Branded®, where she explores the intersection of business growth, personal evolution, and creating meaningful legacy.

And yes, there may occasionally be a magic wand involved.

Because building a business is serious work, but that doesn’t mean we can’t have fun along the way.

Who Is The Podcast Host

Beverly is the pattern recognizer.

What to Expect Each Week:

Every Tuesday, we have insightful, fun, and honest conversations about marketing, branding, and business growth.

The Messy Middle of Business and Brand Breakthroughs

We jump into the pivotal moments that shaped our guests’ businesses, the bold moves, the unexpected wins, and the shifts that made the biggest impact.

Branding, Visibility, and Marketing That Feels Right

Marketing should feel natural, exciting, and true to you, not awkward or forced. We explore practical strategies for branding and visibility so you can connect with the right people in a way that fits who you are.

Podcast Stats

Cities

Over 100

Countries

Over 20

The Wickedly Branded® podcast is proud to have listeners in over 100 countries, from Canada to Sweden, and in over 1000 cities, including Detroit, Raleigh, and cities across the globe. Tune in wherever you get your podcasts on Apple, Spotify, or YouTube. Beverly’s Marketing Mastery Unleashed series has been recognized by iHeartRadio and Spreaker as one of the top 2% of podcasts worldwide! Beverly’s podcast was also ranked #8 on Apple Podcasts.

Why Listeners Keep Coming Back

“Beverly provides quick marketing action steps in episodes like this one. I also enjoy her interviews with entrepreneurs, where she is an engaging and thoughtful host who puts the guest at ease. Her format feels like a casual conversation with the guest, while providing valuable marketing tips and mistakes to avoid.”

Lori T. Williams

Your Legal Resource

“After hearing Beverly Cornell on Marketing Mastery Unleashed, I took her advice to “get out of your circle,” silenced my inner critic, and posted my first video!”

 

Nicola Vidal

Wickedly Branded 's Magic Wand

Here’s What We Believe

Your brand magic is already in you. You don’t need to hustle harder; you need clarity, confidence, and a strategy that fits you. Whether you’re a coach, consultant, or creative entrepreneur who wants to stand out, attract the right clients, and market in a way that feels good, this podcast was made for you.

What Will I Leave With?

Every episode should give you some combination of:

Perspective

A new way to think about a problem you may be experiencing yourself.

Proof You're Not the Only One

Honest founder stories that reveal what business growth actually looks like behind the polished LinkedIn version.

Practical Ideas

Marketing, visibility, leadership, business, and brand ideas you can apply.

Better Questions

Because sometimes the question changes before the business does.

A Look Inside Beverly's Strategic Brain

Because sometimes the questionThrough the Magic Wand Marketing Fix and the observations Beverly adds throughout the conversation. changes before the business does.

Lists of top podcast streaming apps Beverly and The Spark & Ignite Your Marketing Podcast have made it.

Who Should Be a Guest?

I’m looking for thoughtful, insightful guests who can help our audience of midlife women entrepreneurs build stronger businesses, greater influence, and lasting legacies.

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Women business consultants and coaches

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Female authors and thought leaders

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Women creative entrepreneurs

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Female leadership experts

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Female marketing and branding professionals

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Women in Financial, legal, and operational careers

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Wellness and mindset female practitioners serving entrepreneurs

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Women who have successfully reinvented themselves or evolved their businesses

Popular topics include:

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Moving from freelancer to CEO

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Building a legacy business

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Personal branding and thought leadership

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Marketing that supports sustainable growth

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Midlife entrepreneurship and reinvention

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Leadership and visibility

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Business systems and scalability

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Wealth, impact, and succession planning

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Purpose-driven entrepreneurship

We especially love guests who share honest stories about navigating challenges, pivots, growth, and the messy middle moments that shaped their success.

If your expertise helps entrepreneurs build businesses that create both impact and longevity, we’d love to hear from you.

Want To Be A Guest?

We are looking for Boldly Branded Guests: The Female Solopreneur Sparking Change with Purpose and Personality. Our ideal guest is a purpose-driven woman who is a solopreneur, coach, consultant, creative, or service-based business owner who has built (or is building) a business rooted in impact and authenticity, and is ready to share the real, raw, and inspiring journey behind their brand magic.

With this in mind, if you want to be a guest on our audio and video podcast, please fill out the application clicking the button below. Someone will contact you within a week or two with next steps.

Get ready for a warm, casual, and fun chat! Beverly looks forward to hearing your story, being inspired, and learning more about you and your business.

Become a Guest

Check our exclusive podcast marketing packages!

Marketing magic at your reach! You have just completed your podcast interview and shared some amazing insights, your story, and great sound bites for your brand. Don’t miss this chance to ignite your visibility and amplify your impact, with a complete done for you option.

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What Our Guests Are Saying

FAQs: The Wickedly Branded® Methodology™

What is Marketing, Magic and the Messy Middle: Wickedly Branded® about?

Marketing, Magic and the Messy Middle: Wickedly Branded® is a conversational podcast about the decisions, pivots, marketing challenges, and messy middle moments that shape a woman’s business evolution. Guests share the real stories behind their work, and Brand Evolution Strategist Beverly Cornell draws out practical branding and marketing ideas listeners can use in their own businesses.

The podcast is for women consultants, coaches, creatives, and service-based founders who want to build a recognizable brand, become known for their ideas, and create a business that supports meaningful work and a full life.

Beverly Cornell, founder of Wickedly Branded® and a Brand Evolution Strategist, hosts the podcast and helps women founders develop the language, positioning, and business direction their experience has earned.

You can watch video episodes of Marketing, Magic and the Messy Middle: Wickedly Branded® on YouTube. Audio episodes are also available through Apple Podcasts, Spotify, and other major podcast apps.

New episodes are released every week, with thoughtful conversations about branding, marketing, business growth, personal evolution, and the decisions that shape what a founder builds next.

Women founders, authors, consultants, coaches, creatives, and thought leaders with an honest business story and useful perspective are invited to apply. Visit the Wickedly Branded podcast guest page to review the guest information and submit your application.

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