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Brand Evolution Strategy for Female Founders.

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Work With Us

Strategic support for your next chapter.

From clarity to execution, our services are built for established women entrepreneurs ready to evolve, grow, and create what’s next.

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01. Clarify

02. Build

03. Grow

04. Automate

Extras

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Brand Evolution

Brand Evolution

A new box for what's next.

Explore the method, frameworks, and thinking behind evolving a brand without throwing away everything that already works.

Learn About Brand Evolution

Brand Evolution

Your business changed. Your brand can change with it, and work for your life.

Understand the philosophy and framework behind Wickedly Branded’s approach.

Wickedly Branded® Method
Results

Results

Real people. Real evolution.

See how established women entrepreneurs have transformed their brands, clarified their marketing, and created more room for what’s next.

Success Stories

What Clients Say

Our Work

Proof

See what happens when the brand feels like home

Explore real stories, work, and outcomes from businesses at different stages of evolution.

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Resources

Resources

Tools, guidance and inspiration for what's next.

Practical resources to help you gain insight, take action, and keep evolving without having to figure everything out from scratch.

Books

Resources

Caculators

Featured Resource

Start with the Brand Magic Score.

Find where your brand reflects the business you’ve become—and where it may still be telling an older story.

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Insights

Insights

Fresh perspective for a changing business landscape.

Dive into our blog, podcast, and expert thinking to help you make clearer decisions about your brand, visibility, marketing, and what’s next.

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Podcast

Topics

Podcast

Marketing, Magic & The Messy Middle.

Conversations about branding, reinvention, visibility and building what comes next.

Podcast
About

About

The story behind the magic.

Get to know Beverly, the team, our values, and what makes Wickedly Branded® different.

Beverly's Brand Evolution

About

Contact

Meet Beverly

Nearly three decades of marketing perspective.

Learn why Beverly built Wickedly Branded® for established women building what comes next.

Meet Beverly
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Brand Evolution Strategy for Female Founders.

Branding Speaker for Women Entrepreneurs and Service-Based Founders

Speaker, author, podcaster, and founder of Wickedly Branded® with 30+ years in branding, marketing, and communications.

After nearly 30 years working with Fortune 500 companies, startups, and hundreds of service-based entrepreneurs, Beverly brings a rare blend of strategic insight, emotional intelligence, and lived experience to every stage.

Her talks leave audiences feeling seen, energized, and equipped with a deeper understanding of what it truly means to evolve from freelancer, operator, or expert into the leader of a legacy-level brand.

Invite Beverly to Speak
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Fortune 500 Experience

Podcast Features

Conference Speaker

Client Brands Experience

Beverly’s talks are built for women who are excellent at the work itself and increasingly aware that the business around that work needs a truer shape. Her audiences often include consultants, creatives, coaches, service providers, and small business owners who have built trusted businesses through care, consistency, and client relationships, then found themselves carrying too many decisions, too much responsibility, and too little space to think ahead.

Her speaking gives language to that season and helps founders see branding as orientation, identity work, perspective work, language work, and business realignment.

Beverly Cornell is the author of Marketing for Entrepreneurs and the forthcoming Wickedly Branded®: Claim Your Voice, Visibility, and Authority in a World Not Built for Women. Arriving in Fall 2026, Wickedly Branded® explores the identity, responsibility, self-trust, and invisible pressure shaping how women build meaningful work.

Speaking That Helps Women Founders See What They Are Carrying

Speaking Topics

Signature Talks

Talk 1

From Freelancer to Legacy BrandThe Identity Evolution Behind a Legacy Brand

Your business can grow beyond the identity that first helped you build it. Clients begin seeking your perspective, your ideas carry farther, and your body of work starts pointing toward a legacy you may still be learning to recognize as your own.

This talk explores the identity evolution that happens as a woman moves from dependable freelancer to trusted voice, helping her recognize the experience, perspective, and original thinking already shaping the next version of her brand.

Audience Takeaways:

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Why growth creates identity pressure

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How messaging falls behind personal evolution

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The shift from service provider to category-defining authority

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Building visibility that feels sustainable and true

Talk 2

Visibility That Feels Human Again Without Losing Yourself in the Process

Being seen can begin to feel like a demand for constant access, especially when every idea, experience, and quiet moment becomes possible content. A more human approach gives your audience a meaningful way to know your work while protecting the life that makes the work possible.

This conversation offers a grounded way to build recognition through earned perspective, thoughtful stories, and a sustainable rhythm, allowing your presence to grow while your voice, time, and private life remain your own.

Audience Takeaways:

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Define what you want people to know about your work.

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Choose which parts of your life remain private.

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Share ideas that reveal how you think and serve.

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Create a presence that respects your actual capacity.

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Use systems and AI to extend your work while preserving your voice.

Talk 2

Wickedly Branded: Claiming Your Voice, Visibility, and Leadership

Wickedly Branded® is for the founder who has outgrown the version of her business that was built through response, referrals, and sheer responsibility. This keynote helps her recognize the through-line in her work, own the perspective she has earned, and begin showing up as someone whose voice is part of the value.

This talk invites women service providers to move from being known only for what they do into being trusted for how they see, name, and lead the work. It gives the audience language for the quiet evolution from capable freelancer to recognized authority, with a brand that feels more like truth than performance.

Audience Takeaways:

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Recognize the difference between being seen and being truly known.

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Identify the perspective already living inside your work.

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Understand why your voice is part of your business strategy.

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See where your brand has outgrown its old language.

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Leave with a next right step for standing in your work.

Explore the Wickedly Branded® Book

Talk 4

The Heart of the Work: How Reconnecting to What Matters Simplifies Every Decision

When a business has been shaped by client needs, urgent timelines, and whatever had to happen next, decisions can start to feel heavier than they should. This session brings the founder back to the heart of the work, where her values, favorite clients, strongest gifts, and real life can begin guiding the way forward again.

This session helps the audience see how reconnecting to what matters most can quiet the constant second-guessing that comes from building around everyone else’s needs first. From there, decisions become less about doing more and more about choosing what actually supports the business and the life it was meant to serve.

Audience Takeaways:

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Name what still feels meaningful in your work.

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See where old decisions are still shaping your business.

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Recognize which choices are draining your capacity.

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Learn how values can simplify business decisions.

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Leave with one decision that feels easier to make.

Talk 3

The Tornado of Overwhelm: Why Being Good at What You Do Makes Decisions Harder

High-capacity founders often become the place where every question, deadline, client need, and possibility lands. The better they get at holding it all together, the easier it becomes for the business to keep asking for more of them.

This talk names the Tornado of Overwhelm as a normal season in a growing service business, especially when skill, care, and responsibility have expanded faster than structure. The audience will begin to see why decision fatigue is often connected to excellence, emotional load, and the pressure of being the whole engine.

Audience Takeaways:

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Understand why competence can create more complexity.

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Recognize the hidden cost of being the default answer.

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See how overwhelm builds through accumulated responsibility.

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Identify where your business needs more structure.

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Leave with one place to reduce decision pressure.

Talk 4

The Should Suitcase: How to Build a Business That Actually Fits You

Many founders carry years of advice, expectations, client patterns, and borrowed definitions of success without realizing how heavy that suitcase has become. The Should Suitcase helps them notice what they have been dragging forward and decide what still belongs in the next version of the business.

This session helps women recognize which expectations they have been carrying and decide what belongs in the next version of the business through recognition, reflection, and real-life strategy to build around their capacity, values, family, energy, and ambitions. The goal is a business that feels more workable in an actual week, with fewer decisions made from pressure and more choices made from truth.

Audience Takeaways:

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Notice which expectations are weighing down your business.

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Separate useful guidance from inherited pressure.

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Name what your real life needs from your business.

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See where your current model feels strained.

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Leave with one choice that supports a better business shape.

Talk 7

The Bridge of Possibility: Choosing Expansion Without Burning Everything Down

Growth can feel tender when the current business is working well enough to depend on, while quietly asking too much from the person who built it. The Bridge of Possibility helps founders imagine expansion as a thoughtful crossing, one step at a time, with the existing wisdom of the business still intact.

This conversation supports the founder who wants more reach, money, time, or impact, while also wanting her nervous system, family life, and client care to matter in the process. It offers a grounded way to choose expansion that feels deliberate, sustainable, and connected to what she has already earned.

Audience Takeaways:

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See expansion as a sequence of choices.

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Identify what your current business has taught you.

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Name what needs protection during growth.

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Recognize the difference between possibility and pressure.

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Leave with one bridge step you can take next.

Talk 8

Hustle Culture Lied to You: Why Pushing Harder Isn't the Answer

For women who built businesses out of need, drive, and deep responsibility, pushing harder can become so familiar that it starts to feel like the only available strategy. This session looks honestly at the cost of constant effort, especially when the business keeps growing around the founder’s personal capacity.

This talk helps the audience recognize that sustainable growth often begins with different decisions, stronger language, cleaner boundaries, and a business structure that can carry more of the weight. The work becomes more powerful when the founder stops treating exhaustion as proof of commitment and starts building a business that can support her life.

Audience Takeaways:

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Recognize where effort has become your default strategy.

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See how hustle hides structural gaps.

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Understand why more pressure rarely creates better decisions.

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Identify one place your business needs support.

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Leave with a calmer way to think about growth.

Talk 9

Silencing the Flying Monkeys: How to Protect Your Focus and Grow

Every founder reaches a point where outside advice, comparison, client requests, social media chatter, and old expectations start competing for her attention. Silencing the Flying Monkeys is about protecting the focus required to hear your own instincts again.

This session helps the audience notice which voices are shaping their decisions and which ones are pulling them away from the work they are here to build. Through grounded reflection and brand-centered strategy, founders will learn how to protect their attention, trust their own pattern recognition, and move with more intention.

Audience Takeaways:

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Identify which voices are crowding your decisions.

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Recognize how comparison fragments your focus.

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Learn how to return to your own business evidence.

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See why focus is a leadership practice.

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Leave with one boundary for protecting your attention.

Talk 10

The Power of Stories: How to Shape Your Brand's Story

A brand story grows from more than a polished origin or a tidy explanation of what you do. It lives in the moments that shaped your work, the clients who changed how you think, the hard-earned perspective you carry, and the language that helps people recognize why your approach feels different.

This conversation helps founders begin shaping a brand story that feels specific, human, and useful. Instead of trying to sound impressive, they will learn how to follow the Shimmering Thread through their experience so their story can build trust, create recognition, and make their work easier to understand.

Audience Takeaways:

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Understand what makes a brand story trustworthy.

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Identify meaningful moments from your business journey.

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See how your perspective shapes your story.

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Learn how story supports being chosen.

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Leave with one story thread worth developing.

Talk 11

The Podcast Journey: Turn Guests into Clients Before You Hit Record

A podcast can become much more than a content channel when the host understands the relationship, positioning, and trust-building that begins before the microphone turns on. This session helps service providers see podcasting as an intentional business conversation, where the right guests, questions, and follow-up can open doors before an episode ever airs.

This talk gives founders a practical way to use podcasting for deeper connection, stronger authority, and more thoughtful client pathways. The audience will learn how to choose guests strategically, shape conversations with care, and create a podcast experience that makes the business easier to know, trust, and enter.

Audience Takeaways:

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See podcasting as a relationship-building strategy.

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Learn how to choose guests with intention.

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Understand how pre-interview conversations create trust.

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Identify ways to connect episodes to your offers.

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Leave with one step to strengthen your podcast journey.

Invite Beverly to Speak
Schedule a Speaker Fit Call

Additional Talks and Workshops

Visibility That Feels Human: Building Recognition While Protecting Your Life

The Heart of the Work: How Reconnecting to What Matters Simplifies Every Decision

The Bridge of Possibility: Choosing Thoughtful Expansion One Step at a Time

When Effort Becomes the Business Model: Building Growth You Can Carry

Silencing the Flying Monkeys: How to Protect Your Focus and Grow

The Power of Stories: How to Shape Your Brand's Story

The Podcast Journey: Turn Guests into Clients Before You Hit Record

Invite Beverly to Speak
Schedule a Speaker Fit Call
Badge showing 2024 & 2025 Women podcaster awards' nominee

Why Event Hosts Invite Beverly Cornell

She Speaks From Lived Business Experience

Beverly has spent more than 30 years helping businesses shape their marketing, language, and brand presence, and she brings the perspective of a woman who understands the pressure of building something real while still living a real life.

She Understands the Founder Behind the Business

Her work is especially resonant for women who are capable, trusted, and tired of being the only place every decision lands.

She Blends Strategy With Human Recognition

Beverly’s talks are practical without becoming formulaic. She helps audiences see what is happening in their business, why it matters, and what can become more workable next.

From Accidental Entrepreneur to Trusted Strategic Guide

Beverly's Story

Beverly Cornell, Founder Wickedly Branded. Small Business Marketing Agency

Wickedly Branded began during Beverly’s years as an Army spouse searching for a career that could move wherever life required. What started as necessity evolved into decades of experience guiding businesses through growth, reinvention, and transformation.

In the early years, she said yes to everything.

Like many women building service businesses, she became the one carrying it all: the strategist, the marketer, the emotional support system, the problem solver.

Eventually, success itself became its own form of pressure.

That experience now shapes the heart of Beverly’s work and speaking:
helping women build businesses that reflect who they have become, not who they had to be to survive earlier seasons.

The
Beginning

“Married my husband, an active-duty soldier, and realized my career needed to be mobile.”

Discovering a Passion

“But over time, I discovered something unexpected: a passion for helping people tell their stories.”

Swirling in a Tornado

“I knew I wasn’t fully aligned with my purpose, and the work I was doing didn’t light me up the way it used to.”

The
Path

“Slowly but surely, the vision became clear: We aren’t just marketers. We are growth visionaries who help people ignite their magic and spark transformation.”

Building a Purpose-Driven Brand

“We built processes to help purpose-driven entrepreneurs rediscover their ‘why’ and amplify it through authentic branding.”

What Audiences & Clients Say

“Beverly Cornell brought such a thoughtful, grounded presence to Branding and Brunch. She spoke to our community in a way that felt both deeply personal and immediately useful, helping women entrepreneurs see the connection between their brand, their voice, their lived experience, and the business they are growing. Her perspective gave our attendees language for things they had been feeling privately, especially around visibility, identity, and the pressure of being the person everything depends on. Beverly’s conversation stayed with people because it felt real, generous, and rooted in what founders are actually carrying as they build.”

Jae Renee Harvey

CEO/Creative Director The Creative Studio by Jae Renee

“Beverly Cornell brought warmth, depth, and grounded strategic insight to our FRA 2026 panels. She has a rare ability to speak to the real experience behind entrepreneurship, especially for women who are carrying the work, the decisions, the growth, and the pressure of becoming more visible in their businesses. Beverly helped our audience feel seen while also giving them practical language for brand evolution, identity, messaging, and the next right step in their growth. Her presence on the panel was thoughtful, generous, and deeply relevant to the conversations our community needed to have”

Sylvia Glanton

Founder of Personameant Solutions & Future Rich Aunties

“Beverly prepared an inspirational talk about finding clarity. She was engaging and warm. I would highly recommend her as a speaker for your organization or event.”

Monica D’ Emelia S

Owner of Masterminders of Central PA.

I recently attended 2 Success Luncheons through the Greater Fayetteville Chamber with Beverly as the speaker, and I truly enjoyed it. As someone who grew up watching The Wizard of Oz (and still loves it today), I really appreciated how she used those familiar characters and stories to explain much larger concepts. It made the message easy to visualize, remember, and apply.

Her presentation also reminded me of the Eisenhower Matrix. It kept me focusing on what truly matters instead of constantly reacting to what demands our attention. I left reflecting on my own business, leadership, and personal growth. Beverly is a very relatable woman.

She has a wonderful way of making complex ideas feel approachable. Rather than simply telling people what to do, she encourages you to think differently about yourself, your purpose, and the direction you’re headed. I found myself continuing to think about her message long after the luncheon ended, and to me, that’s the mark of a great speaker.

I highly recommend attending one of Beverly’s presentations if you have the opportunity.

Savanna Dunlap

Owner of Prime IV

“Beverly, founder of Wickedly Branded, is phenomenal. She applied her marketing skills to help our collective of independent authors figure out how to best position ourselves and our books in a very competitive publishing landscape and gave us invaluable insights into navigating everything from leveraging social media to creating compelling and SEO optimized website content to ad buying – all while inspiring us to connect to our creative sides and find the joy and fun in the business aspects of our work. I highly recommend Wickedly Branded for anyone trying to separate themself or their business from the crowd with the added bonus of measurable results. Beverly is full of exciting ideas and has a true gift for bringing out what’s interesting, genuine and unique in her clients.”

Kerri Schlottman,

Author

“Beverly is insightful, generous and full of creative ideas! I can’t imagine a better guide to getting your marketing message heard, loud and clear.”

Judith Lindbergh

Author

“I invited Beverly to speak at a women’s retreat I hosted. She embodies her often used phrase “love what you do.” Beverly opened up and shared with us very personally what her business does, how she started it and how to step into creating a business out of the things we already loved doing. Her approach to personally connecting with these women taught each of us powerful foundations for walking in the business arena. I highly recommend her services, no matter what stage your business is at, because Beverly will hold your dream with you and help you achieve your goals!

Eleni Deering

Ceremonialist and Retreat Coordinator

“Thank you so much, Beverly, for speaking to our group about book marketing. You are so knowledgable, generous and friendly!”

Stephanie Cowell

Novelist

Ideal Events

Women’s Leadership Conferences

Entrepreneurial Summits

Founder Retreats

Podcast Interviews

Mastermind Events

Creative Entrepreneurship Events

Midlife Reinvention Conversations

Marketing & Branding Conferences

Common Questions

What does Beverly Cornell speak about?

Beverly speaks about branding, identity, visibility, women founders, service-based business growth, overwhelm, authority positioning, and building a brand that supports real life.

Her talks are best suited for women entrepreneurs, service-based founders, small business owners, creative professionals, masterminds, retreats, and leadership communities.

Yes. Beverly speaks on small business marketing through the lens of brand evolution, voice, identity, visibility, and strategy that founders can actually use.

Yes. Beverly can shape a talk around your event theme, audience stage, and the specific business pressures your community is navigating.

Schedule a speaker fit call to share your event details, audience, date, format, and goals.

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The Women Building the Most Meaningful Businesses Often Carry the Most Invisible Pressure

Beverly’s talks create relief people can trust.

They give language to identity shifts many experienced women have lived privately for years, while offering grounded strategic perspective for what comes next.

If your audience is navigating growth, reinvention, visibility, leadership, or legacy, this conversation will stay with them long after the event ends.

Bring Beverly Into the Conversation

Beverly Cornell is available for keynotes, workshops, panels, founder retreats, mastermind gatherings, podcast interviews, and facilitated conversations. Each engagement begins with a speaker fit call so Beverly can understand your audience, event theme, and what participants are carrying into the room.

Talks can be shaped around the specific season, questions, and business pressures your community is navigating. In-person or virtual delivery, session length, audience size, and travel arrangements are confirmed during the planning conversation based on the needs of the event.

Planning Your Event

When you reach out, please share:

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Your event date and location

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Whether the event is in person or virtual

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The audience and expected number of attendees

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Your preferred format and session length

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The theme or central purpose of the gathering

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What you hope participants will understand, recognize, or be ready to do afterward

Beverly will use those details to recommend the talk, format, and direction that can serve your audience most meaningfully.

Invite Beverly to Speak
Schedule a Speaker Fit Call
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