Branding & Marketing Speaker

Branding Speaker for Women Entrepreneurs

& Service-Based Founders

Speaker, author, podcaster, and founder of Wickedly Branded® with 30+ years in branding, marketing, and communications.

After nearly 30 years working with Fortune 500 companies, startups, and hundreds of service-based entrepreneurs, Beverly brings a rare blend of strategic insight, emotional intelligence, and lived experience to every stage.

Her talks leave audiences feeling seen, energized, and equipped with a deeper understanding of what it truly means to evolve from freelancer, operator, or expert into the leader of a legacy-level brand.

Fortune 500 Experience

Podcast Features

Conference Speaker

Client Brands Experience

Beverly’s talks are built for women who are excellent at the work itself and increasingly aware that the business around that work needs a truer shape. Her audiences often include consultants, creatives, coaches, service providers, and small business owners who have built trusted businesses through care, consistency, and client relationships, then found themselves carrying too many decisions, too much responsibility, and too little space to think ahead.

Her speaking gives language to that season and helps founders see branding as orientation, identity work, perspective work, language work, and business realignment.

Beverly Cornell is the author of Marketing for Entrepreneurs and Wickedly Branded®: Claim Your Voice, Visibility, and Authority in a World Not Built for Women. Wickedly Branded® (October 2026) explores the identity, responsibility, self-trust, and invisible pressure shaping how women build meaningful work.

Speaking That Helps Women Founders See What They Are Carrying

Watch Beverly on Strategic Basics

Beverly joins Aurora Winter on Strategic Basics for a conversation about the ideas behind Wickedly Branded® and what happens when women begin questioning the expectations, identities, and invisible pressures shaping the businesses they’ve built.

Speaking Topics

Signature Talks

Talk 1

What Your Clients Aren’t Telling You About Your Brand

And how to close the perception gap

You know exactly how much you’ve grown. Your clients, referral partners, and audiences might not. Most established founders carry a clear picture of their expertise, their perspective, and the work they want to be known for, while the people around them are still responding to an earlier version of the brand. That gap rarely announces itself. It shows up as the wrong inquiries, the referral for work you stopped wanting years ago, and the opportunity that went to someone with half your experience.

In this talk, Beverly reveals the gap between how founders see their brand and how others actually experience it, and why it quietly costs them the clients, opportunities, and recognition they have earned. Attendees take the free Brand Magic Lens live in the room, so every person leaves knowing where her own perception gap is and what to do about it next.

Audience Takeaways:

Best for: conferences, women’s business events, masterminds, and any audience that wants an interactive session with personal results.

Talk 2

Dare to Be Wickedly Branded

Claim your voice, visibility, and authority

For centuries, wicked was the label for women who did things nobody had authorized them to do. Too ambitious. Too visible. Too sure of what they knew. In this keynote, Beverly takes the word back, and invites every woman in the room to stop editing out the parts of herself that make her recognizable.

Drawing on her book Wickedly Branded: Claim Your Voice, Visibility, and Authority in a World Not Built for Women, and on the stories behind The Wonderful Wizard of Oz and Wicked, Beverly shows why so many accomplished women hold back their perspective, why the container they built their business inside was never designed for them, and how to start showing up as someone whose voice is part of the value.

Audience Takeaways:

Best for: keynotes, women’s leadership conferences, book events, and International Women’s Day programs.

Talk 3

Is Your Brand Built on Burnout?

Inside the Tornado of Overwhelm and what keeps it spinning

The better you get at your work, the more your business asks of you. Solve a problem once and it quietly becomes part of your job forever. Beverly calls it capabletivity: the trap created when competence keeps earning you more responsibility. Before long, every question, deadline, and decision lands on the same desk. Yours. And when the founder is running on empty, the brand starts reflecting it: rushed messaging, reactive offers, and a business shaped more by overwhelm than by intention.

In this talk, Beverly names the Tornado of Overwhelm as a normal season in a growing service business, then walks the audience through the four forces that keep it spinning:

The Messy Middle: when you and your business have both changed so much that some old decisions deserve another look
The Should Suitcase: the inherited expectations that started speaking in your own voice
The Flying Monkeys: fear, doubt, perfectionism, and comparison competing for authority over your decisions
The Vanishing Finish Line: the goal that keeps moving the moment you reach it

Audiences finally get language for why they feel so tired while doing so well, recognize which force is loudest in their own business, and leave knowing exactly where to start lifting the weight.

Audience Takeaways:

Best for: entrepreneurial summits, chamber events, masterminds, and founder retreats. Also available as a half-day workshop with one segment for each force.

Talk 4

A Brand You Can Actually Live Inside

Sacred No, Scared No, and a business built for your real life

A strong brand should fit the person who has to live inside it. Yet many established founders run brands built for an earlier season: an availability model from when every inquiry felt like rent money, offers they would be thrilled never to deliver again, and a calendar where the business always gets first claim. The brand looks successful from the outside while the founder quietly runs out of room inside it.

In this practical session, Beverly shares the tools she uses to redesign a business around the life it is supposed to support. Audiences learn the four ways to answer a request (the automatic yes, the Quick Yes, the Sacred No, and the Scared No), how to own their hours, and how to choose goals that actually belong in this season, so their brand promises match the business they can sustain.

Audience Takeaways:

Best for: workshops, founder retreats, masterminds, and multi-session programs.

Talk 5

From Personal Brand to Legacy Brand

Be the Glinda, not the Wizard

At some point, a founder’s brand becomes bigger than her calendar. Her ideas travel without her, her standards shape how clients and teams experience the work, and other women start looking to her for a path forward. The question shifts from “How do I get seen?” to “What do I want to continue because I was here?”

Drawing on the Cowardly Lion, Glinda, and the Wizard, Beverly shows why so much of what passes for authority is roaring, and what calm authority looks like instead. Audiences explore how to build a brand that can grow beyond its founder, why legacy is about continuation more than preservation, and how to pass the magic to the women coming next.

Audience Takeaways:

Best for: women’s leadership conferences, closing keynotes, executive retreats, and legacy-focused masterminds.

The Wickedly Branded® Talk Series

The five talks follow the journey of the book, so they can be booked individually or as a series for retreats, masterminds, and multi-session programs.

Part

Talk

Keynote

Dare to Be Wickedly Branded

Recognize

Is Your Brand Built on Burnout?

Claim

A Brand You Can Actually Live Inside

Be Seen

What Your Clients Aren’t Telling You About Your Brand

Lead

From Personal Brand to Legacy Brand

Additional Talks and Workshops

Visibility That Feels Human: Building Recognition While Protecting Your Life

The Heart of the Work: How Reconnecting to What Matters Simplifies Every Decision

The Bridge of Possibility: Choosing Thoughtful Expansion One Step at a Time

When Effort Becomes the Business Model: Building Growth You Can Carry

The Power of Stories: How to Shape Your Brand's Story

The Podcast Journey: Turn Guests into Clients Before You Hit Record

Why Event Hosts Invite Beverly Cornell

She Speaks From Lived Business Experience

Beverly has spent more than 30 years helping businesses shape their marketing, language, and brand presence, and she brings the perspective of a woman who understands the pressure of building something real while still living a real life.

She Understands the Founder Behind the Business

Her work is especially resonant for women who are capable, trusted, and tired of being the only place every decision lands.

She Blends Strategy With Human Recognition

Beverly’s talks are practical without becoming formulaic. She helps audiences see what is happening in their business, why it matters, and what can become more workable next.

From Accidental Entrepreneur to Trusted Strategic Guide

Beverly's Story

Wickedly Branded began during Beverly’s years as an Army spouse searching for a career that could move wherever life required. What started as necessity evolved into decades of experience guiding businesses through growth, reinvention, and transformation.

In the early years, she said yes to everything.

Like many women building service businesses, she became the one carrying it all: the strategist, the marketer, the emotional support system, the problem solver.

Eventually, success itself became its own form of pressure.

That experience now shapes the heart of Beverly’s work and speaking:
helping women build businesses that reflect who they have become, not who they had to be to survive earlier seasons.

The
Beginning

“Married my husband, an active-duty soldier, and realized my career needed to be mobile.”

Discovering a Passion

“But over time, I discovered something unexpected: a passion for helping people tell their stories.”

Swirling in a Tornado

“I knew I wasn’t fully aligned with my purpose, and the work I was doing didn’t light me up the way it used to.”

The
Path

“Slowly but surely, the vision became clear: We aren’t just marketers. We are growth visionaries who help people ignite their magic and spark transformation.”

Building a Purpose-Driven Brand

“We built processes to help purpose-driven entrepreneurs rediscover their ‘why’ and amplify it through authentic branding.”

What Audiences & Clients Say

We went to a talk about branding through storytelling hosted by the Greater Fayetteville Chamber. I own a local insurance agency and I was concerned our story wasn’t coming through our branding and I wanted to learn how to fix it. Beverly and Wickedly Branded not only helped me understand our story better (what we were saying inside the org), but how to better explain it to people outside our organization (what we were saying outside). Her enthusiasm and joy in what she does was inspiring and encouraging and brought home a lot of what she taught with first person experience. After taking her short self examination of our brand, getting clarity on the story we were telling, and coming away with the phrase “you know more than your brand is saying” I now feel so empowered to speak and live out our brand more outwardly.

Just today, I was positioned with a marketing opportunity that would have brought reach… but would they be “OUR people” that our brand is trying to reach? Two weeks ago I would have waffled on this decision. Today, I knew immediately what decision to make because I had clarity on our story, our brand, and how and who we wanted to tell the story to.

Thank you, Beverly and Wickedly Branded! ✨

Team Woolcock

“Beverly Cornell brought such a thoughtful, grounded presence to Branding and Brunch. She spoke to our community in a way that felt both deeply personal and immediately useful, helping women entrepreneurs see the connection between their brand, their voice, their lived experience, and the business they are growing. Her perspective gave our attendees language for things they had been feeling privately, especially around visibility, identity, and the pressure of being the person everything depends on. Beverly’s conversation stayed with people because it felt real, generous, and rooted in what founders are actually carrying as they build.”

Jae Renee Harvey

CEO/Creative Director The Creative Studio by Jae Renee

“Beverly Cornell brought warmth, depth, and grounded strategic insight to our FRA 2026 panels. She has a rare ability to speak to the real experience behind entrepreneurship, especially for women who are carrying the work, the decisions, the growth, and the pressure of becoming more visible in their businesses. Beverly helped our audience feel seen while also giving them practical language for brand evolution, identity, messaging, and the next right step in their growth. Her presence on the panel was thoughtful, generous, and deeply relevant to the conversations our community needed to have”

Sylvia Glanton

Founder of Personameant Solutions & Future Rich Aunties

I recently attended 2 Success Luncheons through the Greater Fayetteville Chamber with Beverly as the speaker, and I truly enjoyed it. As someone who grew up watching The Wizard of Oz (and still loves it today), I really appreciated how she used those familiar characters and stories to explain much larger concepts. It made the message easy to visualize, remember, and apply.

Her presentation also reminded me of the Eisenhower Matrix. It kept me focusing on what truly matters instead of constantly reacting to what demands our attention. I left reflecting on my own business, leadership, and personal growth. Beverly is a very relatable woman. She has a wonderful way of making complex ideas feel approachable. Rather than simply telling people what to do, she encourages you to think differently about yourself, your purpose, and the direction you’re headed. I found myself continuing to think about her message long after the luncheon ended, and to me, that’s the mark of a great speaker.

I highly recommend attending one of Beverly’s presentations if you have the opportunity.

Savanna Dunlap

Owner of Prime IV

“Beverly, founder of Wickedly Branded, is phenomenal. She applied her marketing skills to help our collective of independent authors figure out how to best position ourselves and our books in a very competitive publishing landscape and gave us invaluable insights into navigating everything from leveraging social media to creating compelling and SEO optimized website content to ad buying – all while inspiring us to connect to our creative sides and find the joy and fun in the business aspects of our work. I highly recommend Wickedly Branded for anyone trying to separate themself or their business from the crowd with the added bonus of measurable results. Beverly is full of exciting ideas and has a true gift for bringing out what’s interesting, genuine and unique in her clients.”

Kerri Schlottman,

Author

“Beverly is insightful, generous and full of creative ideas! I can’t imagine a better guide to getting your marketing message heard, loud and clear.”

Judith Lindbergh

Author

“I invited Beverly to speak at a women’s retreat I hosted. She embodies her often used phrase “love what you do.” Beverly opened up and shared with us very personally what her business does, how she started it and how to step into creating a business out of the things we already loved doing. Her approach to personally connecting with these women taught each of us powerful foundations for walking in the business arena. I highly recommend her services, no matter what stage your business is at, because Beverly will hold your dream with you and help you achieve your goals!

Eleni Deering

Ceremonialist and Retreat Coordinator

“Thank you so much, Beverly, for speaking to our group about book marketing. You are so knowledgable, generous and friendly!”

Stephanie Cowell

Novelist

Ideal Events

Women’s Leadership Conferences

Entrepreneurial Summits

Founder Retreats

Podcast Interviews

Mastermind Events

Creative Entrepreneurship Events

Midlife Reinvention Conversations

Marketing & Branding Conferences

Common Questions

What does Beverly Cornell speak about?

Beverly speaks about branding, identity, visibility, women founders, service-based business growth, overwhelm, authority positioning, and building a brand that supports real life.

Who is Beverly’s speaking best suited for?

Her talks are best suited for women entrepreneurs, service-based founders, small business owners, creative professionals, masterminds, retreats, and leadership communities.

Is Beverly a small business marketing speaker?

Yes. Beverly speaks on small business marketing through the lens of brand evolution, voice, identity, visibility, and strategy that founders can actually use.

Can Beverly customize a talk for our audience?

Yes. Beverly can shape a talk around your event theme, audience stage, and the specific business pressures your community is navigating.

How do we book Beverly Cornell as a speaker?

Schedule a speaker fit call to share your event details, audience, date, format, and goals.

Check Out Our Podcast

Check out the audio podcast here!

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Images, articles & More

The Women Building the Most Meaningful Businesses Often Carry the Most Invisible Pressure

Beverly’s talks create relief people can trust.

They give language to identity shifts many experienced women have lived privately for years, while offering grounded strategic perspective for what comes next.

If your audience is navigating growth, reinvention, visibility, leadership, or legacy, this conversation will stay with them long after the event ends.

Bring Beverly Into the Conversation

Beverly Cornell is available for keynotes, workshops, panels, founder retreats, mastermind gatherings, podcast interviews, and facilitated conversations. Each engagement begins with a speaker fit call so Beverly can understand your audience, event theme, and what participants are carrying into the room.

Talks can be shaped around the specific season, questions, and business pressures your community is navigating. In-person or virtual delivery, session length, audience size, and travel arrangements are confirmed during the planning conversation based on the needs of the event.

Planning Your Event

When you reach out, please share:

Beverly will use those details to recommend the talk, format, and direction that can serve your audience most meaningfully.

Awaken

Activate

Amplify

Automate

Legacy

Not sure where to start?

Let your brand show you what it needs next.

Learn About Brand Evolution

Brand Evolution

Your business changed. Your brand can change with it, and work for your life.

Success Stories

What Clients Say

Our Work

Proof

See what happens when the brand feels like home

Books

Resources

Calculators

Featured Resource

Start with the Brand Magic Lens.

Read

Podcast

Topics

Podcast

Marketing, Magic & The Messy Middle.

About

Contact

Meet Beverly

Nearly three decades of marketing perspective.

Branding & Marketing Speaker

Branding Speaker for Women Entrepreneurs

& Service-Based Founders

Speaker, author, podcaster, and founder of Wickedly Branded® with 30+ years in branding, marketing, and communications.

Fortune 500 Experience

Podcast Features

Conference Speaker

Client Brands Experience

Speaking That Helps Women Founders See What They Are Carrying

Watch Beverly on Strategic Basics

Speaking Topics

Signature Talks

Talk 1

What Your Clients Aren’t Telling You About Your Brand

And how to close the perception gap

Audience Takeaways:

Talk 2

Dare to Be Wickedly Branded

Claim your voice, visibility, and authority

Audience Takeaways:

Talk 3

Is Your Brand Built on Burnout?

Inside the Tornado of Overwhelm and what keeps it spinning

Audience Takeaways:

Talk 4

A Brand You Can Actually Live Inside

Sacred No, Scared No, and a business built for your real life

Audience Takeaways:

Talk 5

From Personal Brand to Legacy Brand

Be the Glinda, not the Wizard

Audience Takeaways:

The Wickedly Branded® Talk Series

Part

Talk

Keynote

Recognize

Claim

Be Seen

Lead

Additional Talks and Workshops

Visibility That Feels Human: Building Recognition While Protecting Your Life

The Heart of the Work: How Reconnecting to What Matters Simplifies Every Decision

The Bridge of Possibility: Choosing Thoughtful Expansion One Step at a Time

When Effort Becomes the Business Model: Building Growth You Can Carry

The Power of Stories: How to Shape Your Brand's Story

The Podcast Journey: Turn Guests into Clients Before You Hit Record

Why Event Hosts Invite Beverly Cornell

She Speaks From Lived Business Experience

She Understands the Founder Behind the Business

She Blends Strategy With Human Recognition

The
Beginning

The
Path