From clarity to execution, our services are built for established women entrepreneurs ready to evolve, grow, and create what’s next.
The free Brand Magic Lens helps identify where your strongest opportunities are in about four minutes.
Explore the method, frameworks, and thinking behind evolving a brand without throwing away everything that already works.
Understand the philosophy and framework behind Wickedly Branded’s approach.
See how established women entrepreneurs have transformed their brands, clarified their marketing, and created more room for what’s next.
Explore real stories, work, and outcomes from businesses at different stages of evolution.
Practical resources to help you gain insight, take action, and keep evolving without having to figure everything out from scratch.
Find the gap between how you see your brand and how others actually experience it.
Dive into our blog, podcast, and expert thinking to help you make clearer decisions about your brand, visibility, marketing, and what’s next.
Conversations about branding, reinvention, visibility and building what comes next.
Get to know Beverly, the team, our values, and what makes Wickedly Branded® different.
Learn why Beverly built Wickedly Branded® for established women building what comes next.
Listen, explore, and keep following the ideas behind Wickedly Branded® — from Beverly’s podcast episodes and guest conversations to book-related essays and videos.
The book is one place the ideas live. The Listening Room gathers the conversations, stories, research, and reflections that continue the journey.
Season 11 is the Wickedly Branded® season. Start with the episodes already live, then come back as new episodes are added.
You Didn’t Wake Up Overwhelmed: How Women Entrepreneurs Accumulate Their Way There For years, I thought I was simply getting really good at doing a
The Tornado of Overwhelm: It Always Starts Small Wickedly Branded® is a brand evolution strategy and authority positioning studio for women-led service businesses that have
Send us a text Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I’m your host,
Let’s Talk About the “Should Suitcase” You know it well. The invisible, overstuffed bag you’ve been carrying since you started your business. It’s filled with
Let’s be honest, marketing challenges can feel like a hot mess. One minute, you’re excited about your business, ready to share your magic with the
Beverly Cornell reflects on Dominika Staniewicz’s reinvention story, the authority that survives change, and the words people remember. By Beverly Cornell, Founder of Wickedly Branded®
The Messy Middle Isn’t Always a Mess On Monday morning, my son starts middle school, and even writing that feels strange. Last week, we went
The A–Z of Branding & Marketing, Wickedly Branded Style (Because business shouldn’t feel like beige spreadsheets and burnout.) Branding is a little like Oz. You
The Pressure No One Warned Women Founders About There’s a particular kind of exhaustion I see in women founders right now. It doesn’t always look
If you’ve ever hit a milestone in your business and immediately felt behind again, you know the Vanishing Finish Line™ well. You chase it. You
The Quiet Tension That Shows Up Every January Every January, the same quiet tension arrives. You set goals with the best intentions. You map them
When You’re Ready to Grow, They Always Show Up You know that moment when everything starts clicking? Your vision feels clear, your next step finally
When You’re Told To Fit In (And You Know You’re Meant For More) I watched the new Wicked movie and felt that familiar sting behind
“What if I’m not good enough?” – The Lie That’s Holding You Back. You’ve built something amazing. You’ve put in the work. You’ve shown up.
The Danger of People Pleasing and the Reactive Yes Every reactive yes leaves a trace in the business. It shows up in the full calendar,
The Year of Sacred No Unpopular opinion: I don’t need a Yes Year. I need a No Year. A Yes Year sounds inspiring in theory,
There’s a moment many entrepreneurs recognize, although it rarely gets named directly. It usually happens somewhere between the tenth open browser tab, a cold cup
The Scarecrow Never Needed a Brain, He Needed to Trust His Own Remember the Scarecrow in The Wizard of Oz? He spent the whole journey
The Power of Glimmers: Evidence of Your Brand Magic By Beverly Cornell Wickedly Branded® is a brand evolution strategy and authority messaging studio for women-led
From Niching to Narrative: Why the Shimmering Thread Changes Everything Wickedly Branded® is a brand evolution strategy and authority positioning firm for established service-based women
Why Branding Yourself Feels Like Trying to Find Your Own Reflection in a Broken Mirror Wickedly Branded® is a brand evolution strategy and authority positioning
The Shimmering Thread: Why Your Story Is the Strategy Wickedly Branded® is a brand evolution strategy and authority positioning firm for women-led service businesses whose
Wickedly Branded® is a brand evolution strategy and authority positioning firm for women-led service businesses that need their language, visuals, offers, and client experience to
The Brand Magic Manifesto What You Build Matters. Who You Become Matters Even More. Brand Magic isn’t something you learn. It isn’t something you buy.
Most people think brand magic is aesthetic. A look. A vibe. A font pairing blessed by a Pinterest goddess. But the real thing, the kind
The book video library is ready to become part of the Listening Room once the videos are hosted for embedding.
Explainer Videos
One for each book concept, from Tornado of Overwhelm through No Place Like Home.
Concept Spotlights
Shorter spotlights on selected ideas, including Tornado of Overwhelm, Should Suitcase, Flying Monkeys, and more.
About the Author
Three videos: My Shimmering Thread, Meet the Author, and My Brand Evolution.
Behind the Book
Four videos: By the Numbers, The Cover, The First Title, and What Wickedly Branded Means.
Book Trailers
Two trailers: the Presale cut and the Out Now cut.
Whole-show players make it easy to keep listening beyond the book-related collection.