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Brand Evolution Strategy for Female Founders.
Work With Us

Work With Us

Strategic support for your next chapter.

From clarity to execution, our services are built for established women entrepreneurs ready to evolve, grow, and create what’s next.

Work With Us

Awaken

Activate

Amplify

Automate

Legacy

Not sure where to start?

Let your brand show you what it needs next.

The free Brand Magic Lens helps identify where your strongest opportunities are in about four minutes.

Brand Magic Lens
Brand Evolution

Brand Evolution

A new box for what's next.

Explore the method, frameworks, and thinking behind evolving a brand without throwing away everything that already works.

Learn About Brand Evolution

Brand Evolution

Your business changed. Your brand can change with it, and work for your life.

Understand the philosophy and framework behind Wickedly Branded’s approach.

Wickedly Branded® Method
Results

Results

Real people. Real evolution.

See how established women entrepreneurs have transformed their brands, clarified their marketing, and created more room for what’s next.

Success Stories

What Clients Say

Our Work

Proof

See what happens when the brand feels like home

Explore real stories, work, and outcomes from businesses at different stages of evolution.

Read Client Stories
Resources

Resources

Tools, guidance and inspiration for what's next.

Practical resources to help you gain insight, take action, and keep evolving without having to figure everything out from scratch.

Books

Resources

Calculators

Featured Resource

Start with the Brand Magic Lens.

Find the gap between how you see your brand and how others actually experience it.

Brand Magic Lens
Insights

Insights

Fresh perspective for a changing business landscape.

Dive into our blog, podcast, and expert thinking to help you make clearer decisions about your brand, visibility, marketing, and what’s next.

Brand Magic Lens

Read

Podcast

Topics

Podcast

Marketing, Magic & The Messy Middle.

Conversations about branding, reinvention, visibility and building what comes next.

Podcast
About

About

The story behind the magic.

Get to know Beverly, the team, our values, and what makes Wickedly Branded® different.

Beverly's Brand Evolution

About

Contact

Meet Beverly

Nearly three decades of marketing perspective.

Learn why Beverly built Wickedly Branded® for established women building what comes next.

Meet Beverly
start here

Brand Evolution Strategy for Female Founders.

The Wickedly Branded® Reader Companion

The Ideas

Keep Going

Explore the ideas from the book, discover where you are in the journey, work through exercises at your own pace, gather women for deeper conversation, and return whenever life gives you new evidence.

Start With The Brand Magic Lens
Get the Book - Kindle Edition
Get the Book - Hardcover & Paperback

Out now on Kindle · Audible coming next week

Where do you want to begin?

Start with what feels useful now.

Start anywhere. Come back when a different question rises.

01

See Where I Am

Use the Brand Magic Lens for a quick outside view and a clearer starting point.

Take The Lens

02

Work Through It

Use the Reader Playbook on your own or join the guided Workshop.

Explore The Workshop
Explore The Playbook

03

Gather My People

Turn the book into conversation with a book club, mastermind, team, or group of women, with games from the Game Room to get everyone talking.

Plan A Gathering

04

Bring the games

The Wickedly Branded® Game Room turns your book club into a party, with ready-to-play games.

Open the Game Room

05

Come Out & Play

Games for your book club, ready on any phone. No account,
no printing, no prep beyond the snacks.

Let’s Play

06

Listen & Read

Follow the ideas into podcast conversations, research notes, stories, and deeper reading.

Dive Deeper

07

Explore the Ideas

Dive into the cornerstone concepts and
language behind Wickedly Branded®.

Explore The Ideas

Free With Your Copy

Signed, sealed, and yours.

Your copy of Wickedly Branded® can be a signed copy, even if it came in a cardboard mailer. I’ll sign a bookplate with your name on it and mail it to you. Peel it, press it inside the front cover, and your book is signed.

Your bookplate arrives in about 7 to 10 days. It's free, and the postage is on me. Buying the book for a friend? Send me her name instead.

Email For Your Bookplate

How to get yours

  1. Email info@wickedlybranded.com with the subject line Signed Bookplate.
  2. Tell me the name to write on it, spelled exactly the way you want it.
  3. Add the name and mailing address it should go to (continental US only).

Celebrate the Book Live

The book is out, and the party keeps going. Come play, gather, and talk about it with Beverly and other readers, live and online. No reading required for any of them.

Book Birthday Bash

Friday, October 23 · Replay Available

The birthday bash may be over, but the fun is still here! Catch the replay as we play the Wicked Dictionary, read the opening pages, raise a birthday toast, and celebrate with plenty of Wickedly Branded® magic.

Watch The Replay

Host Huddle

Thursday, October 29 · Replay Available

Missed the Host Huddle? Catch the replay and discover just how easy hosting a Wickedly Branded® book club can be. Get a look at the Game Room app, explore the party plans, and see how you can bring your own room together.

Watch The Replay

Game Night

Thursday, November 5 · 7:00 p.m. ET · Zoom

Flying Monkey Bingo and openbook trivia, with signed paperbacks and sticker sheets up for grabs. Bring popcorn, chocolate, or something sparkly to sip.

Save My Seat

Virtual Book Club

Thursday, November 19 · 7:00 p.m. ET · Zoom

A claiming party with a cupcake, a candle, and one song you love. We’ll move through Recognize, Claim, Be Seen and Lead together, and no reading is required.

Save My Seat

Recognize

See what has shaped you

Notice the patterns, expectations, strengths, experiences, and responsibilities that influenced who you became.

Claim

Choose what belongs now

Use what you have recognized to make current decisions about ambition, work, success, relationships, and attention.

Be Seen

Make your perspective recognizable

Let the outside expression of your work catch up with the experience, ideas, and authority you have developed.

Lead

Use your authority intentionally

Consider what your accumulated experience can make possible for other people, your work, and what comes after you.

First, find yourself in the journey

Tools to try

Use the tool that helps with the question in front of you.

Some ideas should simply be useful, playful, printable, or worth trying for a week.

From the Magic Hat

Claim · Reflection Cards

Thirty questions designed to interrupt the polished answer and help you name what you actually want now.

Show Your True Green

Be Seen · 7-Day Experiment

Choose one recognizable part of yourself you usually edit out, make one visible move, and notice what happens.

The Should Suitcase

Recognize

What are you carrying because you think you should?

Sacred No

Claim

What deserves protection through a deliberate no so something else can receive a better yes?

My Mom's Strawberry Freezer Jam

The recipe from page 20, ready to print

Download the Recipe Card
Let’s Play

Choose your level of guidance.

Put the ideas to work

The Playbook

Read it. Write in it. Come back to it.

The Playbook gathers the strongest reflection questions, activations, and decision points from the book into one place. Use it as you read or whenever you find yourself in another Messy Middle.

Grab The Playbook

The Workshop

Work Through It With Me

A guided two-hour experience built around the Playbook, with time to reflect, write, make connections, and identify the few things that deserve your attention now.

Workshop Details

The Gathering

Read it together.

Bring the book into a book club, mastermind, leadership circle, team gathering, dinner with friends, or one of those conversations that begins with “Can I ask you something?”

Host A Gathering

The Retreat

Coming Soon

A future in-person extension of the Reader Companion for women who want more time, more space, and deeper conversation around the work.

Join The Interest List
Book Club Host & Guest Planning: The Game Room, with the Wickedly Branded dice icon

The Game Room App

Bring the games.

The Wickedly Branded® Game Room turns your book club into a party, with ready-to-play games like Flying Monkey Bingo, Magic Hat questions, and book trivia. Open it on any screen, share it with your group, and let the conversation take off.

Open the Game Room

Listen, read & keep following the thread

More perspectives to think with.

Listen

The Listening Room

Curated podcast conversations organized around Recognize, Claim, Be Seen, and Lead.

Enter The Listening Room

Read

Research Notes

Studies, questions, source material, and evolving thinking that continue to shape the work.

Explore Research Notes

See It

Stories & Case Studies

Real examples connecting the concepts to women navigating visibility, success, authority, and change.

Explore Stories

Sometimes what you recognize in the book belongs in the business next.

If your expertise has deepened, your ambitions have shifted, your strongest work has changed, or the brand is still introducing an earlier version of you, Brand Spark gives us room to examine what has changed and what deserves to become more recognizable next.

Learn More

Take what helps. Leave what doesn’t. Come back when the question changes.

RECOGNIZE → CLAIM → BE SEEN → LEAD → RECOGNIZE

Take The Brand Magic Lens

FAQs

Questions About the Reader Companion

What is the Wickedly Branded® Reader Companion?

The Reader Companion is the online home for readers of Wickedly Branded® by Beverly Cornell. It gathers the Playbook, Workshop, book club and gathering resources, games, podcast conversations, and research behind the book, organized around the journey of Recognize, Claim, Be Seen, and Lead.

The tools are designed to work alongside the book, and many are useful on their own. The Brand Magic Lens, the reflection cards, and the podcast conversations are a good place to start before your copy arrives.

The Gathering Guide walks you through hosting a book club, mastermind, team conversation, or dinner with friends, with questions and activities for each part of the journey.

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