Branding Books

Beverly's Book:

Wickedly Branded®

Claim Your Voice, Visibility, and Authority in a World Not Built for Women

The early readers have had their turn. Now come behind the scenes as Wickedly Branded® makes its way into the world.

“I think this book is going to change the lives of women entrepreneurs.”

- Aurora Winter, founder of Same Page Publishing and host of Strategic Basics

The Big Transformation

From Reactive to Intentional

You can be successful, capable, experienced, and still find yourself reacting to a life and business full of decisions you never consciously made.

The client who needs something. The opportunity you should probably take. The goal that keeps moving. The thing you keep doing because you’re good at it. The opinion you soften before anyone has even disagreed.

Eventually, it becomes hard to tell the difference between what you chose and what you simply got very good at handling.

Wickedly Branded® is about changing that.

It’s about naming what has been shaping you, claiming what actually belongs to you, letting more of what is distinctly yours become recognizable, and using the authority you’ve already earned with intention.

You don’t need another formula for becoming more impressive. You need enough space to hear yourself think—and enough trust in yourself to choose what happens next.

From Reactive → Intentional

01

Recognize

Name It

What has been choosing for me?

02

Claim

Claim It

What do I choose now?

Enough

My Time

My Wants

Sacred Nos

Quick Yeses

03

Be Seen

Show It

What do I want people to recognize about me?

Voice

Perspective

Brand Magic

True Green

Privacy

04

Lead

Use It

What Can I Make Possible With What I've Earned?

Judgment

Authority

Influence

Access

Pass the Magic

Winner · Literary Titan Book Award
Winner · The BREW Reader’s Choice Award
By Amazon Bestselling Author Beverly Cornell

What reviewers, authors, and readers are saying

Cornell’s voice is warm, candid, and frequently funny. She writes with the familiarity of someone who’s willing to admit how often she’s wrestled with the advice she’s giving.

Literary Titan

I recommend Wickedly Branded most strongly to established women entrepreneurs, particularly consultants, coaches, creatives, and other service professionals whose businesses depend on their judgment and relationships.

Literary Titan

“It is a must-read for all women entrepreneurs.”
“Beverly Cornell’s experience as a brand strategist shines through.”

The Chrysalis BREW Project

“Wickedly Branded is a wise guide to becoming recognizable for the ideas, values, and authority that are genuinely yours. Beverly Cornell gives women the language and the courage to be seen on their own terms. For every woman whose public story no longer captures the depth of what she knows, the book offers a path forward to claim your voice, trust your perspective, and make room for the work only you can do.”

Kerri Schlottman, Author and Professor

I’ve had the privilege of watching Beverly step more fully into her own authority—not by becoming louder or trying to be someone else, but by trusting the depth of experience and perspective she had already earned. Wickedly Branded is an invitation for other women to do the same: question the rules they’ve inherited, recognize the value of what they already know, and build a business and life that actually reflect who they’ve become.

Pia Silva, Bestselling Author of Scale Solo and Badass Your Brand

I love what Beverly is doing with Wickedly Branded® because so many women are great at what they do and still hold back from being seen, asking for what they want, or going after something bigger because there’s always the risk of hearing no. Beverly gets that. She challenges women to trust their experience, own what they’ve earned, and stop letting the possibility of rejection make their decisions for them. If you’re finally ready to be bolder about who you are and what you want, this book will help you do it.

Andrea Waltz, Co-author, Go for No!

The glass ceiling is only the lid. Beverly Cornell names the four walls that box women in, then hands readers practical tools to build a business that fits the life they actually want.

Aurora Winter, bestselling author of Turn Words Into Wealth

This Book May Be For You If...

for women whose work matters deeply to them and whose success has brought both visibility and invisible responsibility.

This book will resonate if you are:

You have built a successful career, business, or body of work, and you're starting to question some of the rules you've been following.

You are very good at things you aren't sure you want to keep doing.

You have spent years being useful, responsible, and dependable, and you're ready to become more intentional about where all that capability goes.

You want to trust your own judgment without needing another certification, committee meeting, or round of reassurance first.

You want to be more visible without turning your whole life into content.

And maybe you’ve caught yourself thinking:

I should have this figured out by now.

You’re exactly who I had in mind.

BRANDING IS PART OF
THE STORY.

It Just Isn't The First Question

Before you decide how to position yourself, what to say, how visible to become, or what you want to be known for, there is an earlier question:

What actually belongs to me?

That’s why Wickedly Branded® moves through identity, self-trust, ambition, time, visibility, branding, authority, and leadership.

Because a recognizable brand begins with a woman who can recognize her own voice.

Takeaways

Inside Wickedly Branded®, You'll Meet

The Tornado of Overwhelm

When everything is moving so fast that reacting starts feeling like deciding.

The Should Suitcase

The expectations you've been carrying so long you may have forgotten who packed them.

The Flying Monkeys

The opinions, advice, comparison, and outside voices that don't automatically deserve a vote.

The Vanishing Finish Line

What happens when you never consciously decide what enough will mean.

Inhabitable Success

Success designed around a life you actually want to live.

Your Brand Magic

The recognizable combination of perspective, story, values, strengths, judgment, positioning, and how you serve.

Show Your True Green

Letting more of what is distinctly yours remain visible without giving everyone access to everything.

Calm Authority

Leading from earned judgment without needing constant performance or control.

Pass the Magic

Using what you've earned to open doors and create possibilities beyond yourself.

What Changes?

Maybe you begin here:

I should be able to handle this.
I should want more.
I should be more visible.
I should keep doing this because I’m good at it.
I should know what comes next.

And somewhere along the way, the questions change:

What do I actually want?
What would enough look like for me?
What deserves my time?
What am I ready to stop carrying?
What do I want people to recognize about me?
What can I make possible with what I’ve already earned?

And eventually:

I Know. I Choose. I Show. I Lead.

CLAIM YOUR BRAND MAGIC

Your Brand Magic is the recognizable combination already present in your perspective, story, values, strengths, judgment, positioning, and the way you serve.

Part of becoming Wickedly Branded® is learning to recognize what has become so natural to you that you may have stopped seeing it as valuable—and then letting enough of it become visible that other people can recognize it too.

THIS BOOK IS DIFFERENT

Wickedly Branded® blends:

This is a book that holds intuition and research together and invites both reflection and movement.

Start Building Yours Now

Start with a single, honest read on where you stand today. The Brand Magic Lens takes about 4 minutes, it is free, and you can take it before the book is out

No purchase required — just an honest starting point.

The Book Doesn't End on the Last Page

Welcome to the Wickedly Branded® Reader Companion

The book gives you the ideas.

The Reader Companion gives you places to play with them.

Inside, you’ll find experiences and tools including:

The Wickedly Branded® Playbook
Magic Hat Cards
Show Your True Green Experiment
Pass the Magic
Brand Magic Audit
Inhabitable Success tools
Reflection and decision-making exercises
Book club and gathering resources

Some you’ll use while reading. Others may sit there until the exact moment you need them.

There is no prize for completing everything.

Take what helps. Leave what doesn’t. Come back when the question changes.

The Book Is Written. Now The Fun Starts

The early readers have read it.

The manuscript has been challenged, researched, edited, rearranged, cut, rewritten, laughed over, and occasionally argued with.

Now we’re getting ready to bring Wickedly Branded® into the world.

Join the Wickedly Branded® Book List for behind-the-scenes peeks, first looks at Reader Companion experiences, invitations to book events, and the very important email that tells you:

It’s here.

Celebrate the Book Live

The book is out, and the party keeps going. Come play, gather, and talk about it with Beverly and other readers, live and online. No reading required for any of them.

Book Birthday Bash

Friday, October 23 · Replay Available

The birthday bash may be over, but the fun is still here! Catch the replay as we play the Wicked Dictionary, read the opening pages, raise a birthday toast, and celebrate with plenty of Wickedly Branded® magic.

Host Huddle

Thursday, October 29 · Replay Available

Missed the Host Huddle? Catch the replay and discover just how easy hosting a Wickedly Branded® book club can be. Get a look at the Game Room app, explore the party plans, and see how you can bring your own room together.

Game Night

Thursday, November 5 · 7:00 p.m. ET · Zoom

Flying Monkey Bingo and openbook trivia, with signed paperbacks and sticker sheets up for grabs. Bring popcorn, chocolate, or something sparkly to sip.

Virtual Book Club

Thursday, November 19 · 7:00 p.m. ET · Zoom

A claiming party with a cupcake, a candle, and one song you love. We’ll move through Recognize, Claim, Be Seen and Lead together, and no reading is required.

Behind The Book

A Wickedly Branded® Zoom Party

What really happened while writing this book?

Come hang out with me for a candid, playful look behind Wickedly Branded®.

I’ll share some of what didn’t make the final manuscript, ideas that changed along the way, early-reader surprises, illustrations, Reader Companion goodies, and a few things that normally never escape my computer.

We’ll pull from the Magic Hat, I’ll read a little from the book, and you can ask me the questions you’re probably not supposed to ask an author while she’s still recovering from writing it.

Book List members get the invitation first.

ABOUT THE AUTHOR

Beverly Cornell is the founder of Wickedly Branded®, an award-winning branding and marketing agency built by a woman, for women.

With nearly 30 years of experience across branding, marketing, communication, teaching, sales, and entrepreneurship, Beverly is known for seeing the patterns founders are often too close to their own work to see—and helping women turn what they know into a voice, brand, and body of work other people can recognize.

Her work is shaped by lived experience as a founder, military spouse, stepmother, foster and adoptive parent, and leader through seasons of constant transition.

Purchase Now

Out now on Kindle, paperback and hardcover coming next week!

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Let your brand show you what it needs next.

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Brand Evolution

Your business changed. Your brand can change with it, and work for your life.

Success Stories

What Clients Say

Our Work

Proof

See what happens when the brand feels like home

Books

Resources

Calculators

Featured Resource

Start with the Brand Magic Lens.

Read

Podcast

Topics

Podcast

Marketing, Magic & The Messy Middle.

About

Contact

Meet Beverly

Nearly three decades of marketing perspective.

Branding Books

Beverly's Book:

Wickedly Branded®

The early readers have had their turn. Now come behind the scenes as Wickedly Branded® makes its way into the world.

“I think this book is going to change the lives of women entrepreneurs.”

- Aurora Winter, founder of Same Page Publishing and host of Strategic Basics

The Big Transformation

From Reactive to Intentional

From Reactive → Intentional

01

Recognize

Name It

What has been choosing for me?

02

Claim

Claim It

What do I choose now?

03

Be Seen

Show It

What do I want people to recognize about me?

04

Lead

Use It

What Can I Make Possible With What I've Earned?

What reviewers, authors, and readers are saying

Literary Titan

Literary Titan

The Chrysalis BREW Project

Kerri Schlottman, Author and Professor

Pia Silva, Bestselling Author of Scale Solo and Badass Your Brand

Andrea Waltz, Co-author, Go for No!

Aurora Winter, bestselling author of Turn Words Into Wealth

This Book May Be For You If...

for women whose work matters deeply to them and whose success has brought both visibility and invisible responsibility.

BRANDING IS PART OF THE STORY.

It Just Isn't The First Question

Takeaways

Inside Wickedly Branded®, You'll Meet

The Tornado of Overwhelm

The Should Suitcase

The Flying Monkeys

The Vanishing Finish Line

Inhabitable Success

Your Brand Magic

Show Your True Green

Calm Authority

Pass the Magic

What Changes?

I Know. I Choose. I Show. I Lead.

CLAIM YOUR BRAND MAGIC

BRANDING IS PART OF
THE STORY.

The
Brand Magic Minute