Beverly's Book: Wickedly Branded®

Claim Your Voice, Visibility, and Authority in a World Not Built for Women

The early readers have had their turn. Now come behind the scenes as Wickedly Branded® makes its way into the world.

The Big Transformation

From Reactive to Intentional

You can be successful, capable, experienced, and still find yourself reacting to a life and business full of decisions you never consciously made.

The client who needs something. The opportunity you should probably take. The goal that keeps moving. The thing you keep doing because you’re good at it. The opinion you soften before anyone has even disagreed.

Eventually, it becomes hard to tell the difference between what you chose and what you simply got very good at handling.

Wickedly Branded® is about changing that.

It’s about naming what has been shaping you, claiming what actually belongs to you, letting more of what is distinctly yours become recognizable, and using the authority you’ve already earned with intention.

You don’t need another formula for becoming more impressive. You need enough space to hear yourself think—and enough trust in yourself to choose what happens next.

From Reactive → Intentional

01

Recognize

Name It

What has been choosing for me?

02

Claim

Claim It

What do I choose now?

Enough

My Time

My Wants

Sacred Nos

Quick Yeses

03

Be Seen

Show It

What do I want people to recognize about me?

Voice

Perspective

Branbd Magic

True Green

Privacy

04

Lead

Use It

What Can I Make Possible With What I've Earned

Voice

Perspective

Branbd Magic

True Green

Privacy

Priase For The Book

When Beverly first asked me to be an early reader, I honestly wasn’t sure what to expect. I’m not someone who typically sits down and reads books cover to cover. What surprised me most was that this wasn’t really a book about branding; it was a book about identity. I’ve struggled with this personally since pivoting my career at age 37. It challenged me to think about the expectations I’ve carried, how I’ve defined success, and whether the life and business I’m building truly reflect who I am. There were several moments where I found myself stopping to reflect on my own journey. The parallel is insane. If you’re a woman navigating entrepreneurship, leadership, or simply trying to figure out your next chapter, which I am, I think you’ll find pieces of yourself in these pages.

Savanna Dunlap, Early Reader

This Book May Be For You If...

for women whose work matters deeply to them and whose success has brought both visibility and invisible responsibility.

This book will resonate if you are:

You have built a successful career, business, or body of work—and you're starting to question some of the rules you've been following.

You are very good at things you aren't sure you want to keep doing.

You have spent years being capable, useful, responsible, and dependable, and you're ready to become more intentional about where all that capability goes.

You want to trust your own judgment without needing another certification, committee meeting, or round of reassurance first.

You want to be more visible without turning your whole life into content.

And maybe you’ve caught yourself thinking:

I should have this figured out by now.

You’re exactly who I had in mind.

BRANDING IS PART OF THE STORY.

It Just Isn't The First Question

Before you decide how to position yourself, what to say, how visible to become, or what you want to be known for, there is an earlier question:

What actually belongs to me?

That’s why Wickedly Branded® moves through identity, self-trust, ambition, time, visibility, branding, authority, and leadership.

Because a recognizable brand begins with a woman who can recognize her own voice.

Takeaways

Inside Wickedly Branded®, You'll Meet.

The Tornado of Overwhelm

When everything is moving so fast that reacting starts feeling like deciding.

The Should Suitcase

The expectations you've been carrying so long you may have forgotten who packed them.

The Flying Monkeys

The opinions, advice, comparison, and outside voices that don't automatically deserve a vote.

The Vanishing Finish Line

What happens when you never consciously decide what enough will mean.

Inhabitable Success

Success designed around a life you actually want to live.

Your Brand Magic

The recognizable combination of perspective, story, values, strengths, judgment, positioning, and how you serve.

Show Your True Green

Letting more of what is distinctly yours remain visible without giving everyone access to everything.

Calm Authority

Leading from earned judgment without needing constant performance or control.

Pass the Magic

Using what you've earned to open doors and create possibilities beyond yourself.

This makes me want to read this particular book. The existing list could belong to dozens of women’s leadership books.

What Changes?

Maybe you begin here:

I should be able to handle this.
I should want more.
I should be more visible.
I should keep doing this because I’m good at it.
I should know what comes next.

And somewhere along the way, the questions change:

What do I actually want?

What would enough look like for me?

What deserves my time?

What am I ready to stop carrying?

What do I want people to recognize about me?

What can I make possible with what I’ve already earned?

And eventually:

I Know. I Choose. I Show. I Lead.

CLAIM YOUR BRAND MAGIC

Your Brand Magic isn’t something we manufacture.

It’s the recognizable combination already present in your perspective, story, values, strengths, judgment, positioning, and the way you serve.

Part of becoming Wickedly Branded® is learning to recognize what has become so natural to you that you may have stopped seeing it as valuable—and then letting enough of it become visible that other people can recognize it too.

THIS BOOK IS DIFFERENT

Wickedly Branded® blends:

This is a book that holds intuition and research together and invites both reflection and movement.

Start Building Yours Now

The first piece of that packet starts with a single, honest read on where you stand today. The Brand Magic Lens takes about 4 minutes and gives you exactly that — free, before the book is even out.

No purchase required — just an honest starting point.

The Book Doesn't End on the Last Page

Welcome to the Wickedly Branded® Reader Hub.

The book gives you the ideas.

The Reader Hub gives you places to play with them.

Inside, you’ll find experiences and tools including:

The Wickedly Branded® Playbook
Magic Hat Cards
Show Your True Green Experiment
Pass the Magic
Brand Magic Audit
Inhabitable Success tools
Reflection and decision-making exercises
Book club and gathering resources

Some you’ll use while reading. Others may sit there until the exact moment you need them.

There is no prize for completing everything.

Take what helps. Leave what doesn’t. Come back when the question changes.

You just read how the Workbook builds toward one real document — your own Brand Magic Blueprint Prep Packet. That process doesn’t have to wait for the book to release.

The Book Is Writtem. Now The Fun Starts

The early readers have read it.

The manuscript has been challenged, researched, edited, rearranged, cut, rewritten, laughed over, and occasionally argued with.

Now we’re getting ready to bring Wickedly Branded® into the world.

Join the Wickedly Branded® Book List for behind-the-scenes peeks, first looks at Reader Hub experiences, invitations to book events, and the very important email that tells you:

It’s here.

Behind The Book

A Wickedly Branded® Zoom Party

What really happened while writing this book?

Come hang out with me for a candid, playful look behind Wickedly Branded®.

I’ll share some of what didn’t make the final manuscript, ideas that changed along the way, early-reader surprises, illustrations, Reader Hub goodies, and a few things that normally never escape my computer.

We’ll pull from the Magic Hat, I’ll read a little from the book, and you can ask me the questions you’re probably not supposed to ask an author while she’s still recovering from writing it.

Book List members get the invitation first.

Praise For The Work

“I felt calmer and more confident just reading it.”

Coach and Leader

“This book helped me understand myself, not just my business.”

Creative Business Owner

“Reading this felt like someone finally put words to experiences I didn’t know how to explain.”

Consultant and Founder

ABOUT THE AUTHOR

Beverly Cornell is the founder of Wickedly Branded®, an award-winning branding and marketing agency built by a woman, for women.

With nearly 30 years of experience across branding, marketing, communication, teaching, sales, and entrepreneurship, Beverly is known for seeing the patterns founders are often too close to their own work to see—and helping women turn what they know into a voice, brand, and body of work other people can recognize.

Her work is shaped by lived experience as a founder, military spouse, stepmother, foster and adoptive parent, and leader through seasons of constant transition.

Stay Close

Wickedly Branded® releases Fall 2026.

The early-reader chapter is complete.

The next one is getting this book into your hands.

Join the Wickedly Branded® Book List and I’ll let you know when the book launches, invite you behind the scenes, and send you the book-related things I think are actually worth your inbox space.

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04. Automate

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