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Brand Evolution Strategy for Female Founders.
Work With Us

Work With Us

Strategic support for your next chapter.

From clarity to execution, our services are built for established women entrepreneurs ready to evolve, grow, and create what’s next.

Work With Us

Awaken

Activate

Amplify

Automate

Legacy

Not sure where to start?

Let your brand show you what it needs next.

The free Brand Magic Lens helps identify where your strongest opportunities are in about four minutes.

Brand Magic Lens
Brand Evolution

Brand Evolution

A new box for what's next.

Explore the method, frameworks, and thinking behind evolving a brand without throwing away everything that already works.

Learn About Brand Evolution

Brand Evolution

Your business changed. Your brand can change with it, and work for your life.

Understand the philosophy and framework behind Wickedly Branded’s approach.

Wickedly Branded® Method
Results

Results

Real people. Real evolution.

See how established women entrepreneurs have transformed their brands, clarified their marketing, and created more room for what’s next.

Success Stories

What Clients Say

Our Work

Proof

See what happens when the brand feels like home

Explore real stories, work, and outcomes from businesses at different stages of evolution.

Read Client Stories
Resources

Resources

Tools, guidance and inspiration for what's next.

Practical resources to help you gain insight, take action, and keep evolving without having to figure everything out from scratch.

Books

Resources

Calculators

Featured Resource

Start with the Brand Magic Lens.

Find the gap between how you see your brand and how others actually experience it.

Brand Magic Lens
Insights

Insights

Fresh perspective for a changing business landscape.

Dive into our blog, podcast, and expert thinking to help you make clearer decisions about your brand, visibility, marketing, and what’s next.

Brand Magic Lens

Read

Podcast

Topics

Podcast

Marketing, Magic & The Messy Middle.

Conversations about branding, reinvention, visibility and building what comes next.

Podcast
About

About

The story behind the magic.

Get to know Beverly, the team, our values, and what makes Wickedly Branded® different.

Beverly's Brand Evolution

About

Contact

Meet Beverly

Nearly three decades of marketing perspective.

Learn why Beverly built Wickedly Branded® for established women building what comes next.

Meet Beverly
start here

Brand Evolution Strategy for Female Founders.

The Wickedly Branded® Playbook

The book gave you the mirror.

The Playbook gives you the map.

Every chapter’s Brave Step, expanded into a worksheet you can write in, plus four capstone pages that turn private reflection into your Brand Magic Blueprint Prep Packet. Work at your own pace, as you read or whenever you find yourself in another Messy Middle.

Get the Paperback · $19.99
Get the Digital Edition · $9.99

Paperback: 8.5×11, printed byAmazon · Digital: instant PDF download

You finished the book. Now what?

You read it. Something in it stayed with you: the Tornado, the Should Suitcase, maybe the moment you realized your business still reflects who you thought you needed to be, while you have quietly become someone else.

Then the book ended, and the insight stayed where it was: in your head, unwritten.

The Playbook gives that insight somewhere to go.

What's inside

Each chapter of the Playbook follows the book and moves from reflection to a decision you can act on this week.

Quick Recall

One question to bring back what you read, so each worksheet builds on what you already know.

Notice & Choose, Expanded

Deeper reflection with simple decision tools that help you choose what belongs now.

A Brave Step Workshop

The book's single action for each chapter, turned into a worksheet you fill in.

Make It Real

Each chapter ends with something you can use right away: a sentence for your website, a line in your calendar, or a script for a real conversation.

Part 1

Your Overwhelm Map

A clear picture of what has been taking up the space

Part 2

Your Brand Magic Foundations

Your Shimmering Thread paragraph and your first boundary commitment

Part 3

Your Visibility & Authority Plan

Four weeks of specific, visible moves

Part 4

Your Legacy Statement

What you are building, and who it is for

Four capstones, one Prep Packet

At the end of each Part, everything you’ve built gets pulled together into one real document:

All four combine into your Brand Magic Blueprint Prep Packet — real material, ready to build from, whether that’s on your own or with future support.

Choose your edition

The Paperback · $19.99

Printed at 8.5×11, made for pens, sticky notes, and coffee rings.
Ships from Amazon.

Get the Paperback

The Digital Edition · $9.99

An instant PDF download. Print the pages you need, or fill them in on a tablet.

Get the Digital Edition

Want to work through it together?

A guided two-hour experience built around the Playbook, with time to reflect, write, make connections, and identify the few things that deserve your attention now.

Choose the Playbook if:

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You do your best thinking on your own

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You want to start today

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You like to set your own pace

Choose the Workshop if:

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You follow through best with a date on the calendar

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You want to think out loud with other women

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You want Beverly's guidance on the exercises

Workshop Details

Keep the practice going

The Wickedly Branded® Journal

$17.99

Get the fillable PDF or order a full-color printed copy from Amazon.

Get The Journal

The Wickedly Branded® Planner

$24.99

A lighter annual planner for your year, quarter, month, and week, with a daily practice built in.

Get The Planner

FAQs Section

Questions about the Playbook

Do I need to read the book first?

The Playbook follows the book chapter by chapter, so it works best alongside it. Each worksheet also includes enough context to use on its own.

Most take 10 to 15 minutes. Work through them in any order, at whatever pace your week allows.

The content is the same. The paperback is a printed 8.5×11 book from Amazon. The digital edition is a PDF you download right away and print or fill in on a tablet.

 

Your Playbook purchase is credited toward the Wickedly Branded® Workshop.

The Playbook helps you build your own foundation. Brand Spark is a private 90-minute strategy session with Beverly for when you want a personalized plan. You can bring your completed Prep Packet to Brand Spark, and the Workshop price is credited toward it.

You found the mirror.
Now build the map.

Get the Paperback · $19.99
Get the Digital Edition · $9.99
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